# Sugar-Free Non-Alcoholic Spirits The Borrago #47 Paloma Blend is Steam Distilled By Michael Hemsworth | Published 2018-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-spirits References: [foodbev](https://www.foodbev.com/news/non-alcohol-spirits-brand-borrago-launches-botanical-beverage/) & [borrago](https://www.borrago.com) The Borrago #47 Paloma Blend comes as a new release for the non-alcoholic spirits industry that will provide mixologists and cocktail connoisseurs with a [gin alternative](https://www.trendhunter.com/trends/little-saints-st-juniper) to enjoy. Capable of being used in recipes in place of traditional vodka or gin, the non-alcoholic spirit is reported to have a complex flavor profile that tastes unlike anything else on the market. Rather than being a replacement for alcohol, the spirit is positioned as an alternative that will provide new capabilities in whatever recipes you favor or are thinking of creating. The Borrago #47 Paloma Blend comes as one of several [non-alcoholic spirits that are being released](https://www.trendhunter.com/trends/dionilife) to offer consumers an alternative that is healthier, offers a distinctly different flavor to enjoy and that doesn't contain sugar or calories. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Spirits:** As consumers seek to reduce alcohol consumption, there is a growing interest in non-alcoholic spirits as an alternative. - **Sugar-free Beverages:** With more consumers becoming health-conscious, there is a trend towards the development of sugar-free beverages, including spirits and mixers. - **New Flavors:** As the market for alternative spirits continues to grow, there is an opportunity to create new and innovative flavor profiles that cater to those looking for unique taste experiences. ### Sectors Adopting This - **Beverage Industry:** As consumers look for healthier and sugar-free options, there is an opportunity for beverage companies to innovate and introduce new non-alcoholic, sugar-free spirits. - **Hospitality Industry:** As more people seek out non-alcoholic options while dining or socializing, restaurants, bars, and hotels can create innovative menus and cocktail programs that feature non-alcoholic spirits as a healthier and more unique option. - **Health and Wellness Industry:** With the growing demand for healthier food and beverage options, companies in the health and wellness industry can incorporate non-alcoholic spirits as a sugar-free and low-calorie alternative in their product lines. ## Related on Trend Hunter - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Paloma-Inspired Craft Sodas](https://www.trendhunter.com/trends/zero-proof-paloma.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Alcohol-Free Paloma Cocktails](https://www.trendhunter.com/trends/alcohol-free-paloma.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md)