# Non-Alcoholic Sparkling Wines Josh Cellars Recently Entered the Non-Alcoholic Beverage Market By Kalin Ned | Published 2025-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-sparkling References: [bevnet](https://www.bevnet.com/pr/2025/01/08/josh-cellars-expands-into-growing-nonalcoholic-category-with-firstever-offering-nonalcoholic-sparkling) & [joshcellars](https://www.joshcellars.com/products/non-alcoholic-sparkling?srsltid=AfmBOoog_3wMOKAdEUn93IdxNn4ntytVujp30UjygzAo8TDsMsSt-EK2)  Leading premium wine brand [Josh Cellars](https://www.trendhunter.com/trends/summer-sipper) has entered the non-alcoholic beverage market with its first offering, the Josh Cellars Non-Alcoholic [Sparkling](https://www.trendhunter.com/trends/cucumber-bubbly). Crafted in the renowned Prosecco region of Italy by a fifth-generation winemaking team, this product stands as a non-alcoholic version of the brand’s popular Prosecco. With flavors of pear, citrus, and green apple, the Josh Cellars Non-Alcoholic Sparkling aims to provide a refreshing, vibrant experience similar to sparkling wines. The brand maintains its new non-alcoholic beverage is versatile and pairs well with Italian dishes such as antipasto, pasta, and pizza. Its sweet, crisp taste is also ideal for use in mocktails or as a [non-alcoholic spritz](https://www.trendhunter.com/trends/non-alcoholic-spritz). Retailing at $16.99, it provides an accessible and premium alternative for individuals who want the experience of sparkling wine without the alcohol. Image Credit: Josh Cellars ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 76% | Activity: 78% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Wine Expansion:** The growing interest in non-alcoholic wines is reshaping how traditional wine brands approach product diversity in the beverage market. - **Gourmet Mocktail Incorporation:** Incorporating high-quality non-alcoholic options into gourmet mocktail menus offers innovative ways to attract a health-conscious clientele. - **Premium Non-alcoholic Options:** There's a rising demand for premium non-alcoholic beverages that deliver the same level of taste and experience as their alcoholic counterparts. ### Who This Affects Most - **Beverage Industry:** The beverage industry is witnessing a surge in non-alcoholic options, encouraging established brands to innovate to meet consumer expectations. - **Hospitality Sector:** Hospitality businesses are increasingly offering non-alcoholic sparkling wines to cater to diverse guest preferences and enhance their dining experiences. - **Culinary Industry:** The culinary sector can explore pairings with non-alcoholic sparkling wines, creating new dining experiences that emphasize refined, alcohol-free taste profiles. ## Related on Trend Hunter - [Affordable Non-Alcoholic Wines](https://www.trendhunter.com/trends/90-cellars.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Celebratory Non-Alcoholic Wines](https://www.trendhunter.com/trends/society-de-la-rassi.md) - [Alcohol-Free Sparkling Wines](https://www.trendhunter.com/trends/french-bloom.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Non-Alcoholic Wine Magnums](https://www.trendhunter.com/trends/cuve-blanc-sparkling.md)