# Citrusy Non-Alcoholic Margaritas Moe's Southwest Grill Introduced the 'Moe-Rita' for Cinco de Mayo By Laura McQuarrie | Published 2017-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-margarita References: [prnewswire](http://www.prnewswire.com/news-releases/moes-southwest-grill-celebrates-cinco-de-moes-with-launch-of-moe-rita-300447899.html) & [moes](https://www.moes.com/) In celebration of Cinco de Mayo this year, [Moe's Southwest Grill](https://www.trendhunter.com/trends/zesty-tequila-lime-chicken) is introducing an all-new [non-alcoholic margarita](https://www.trendhunter.com/trends/ednas-margarita) option that it is calling the 'Moe-Rita.' The refreshing citrus beverage is described as a mix of "limeade, lemonade, orange and original flavors" and will be served through [Coca-Cola](https://www.trendhunter.com/trends/fresca-cocktail) Freestyle fountain drink dispensers at Moe's Southwest Grill locations. Whether or not they choose to drink, many adults are now looking for sophisticated soft drinks, sparkling water and other refreshing mocktails to be included on restaurant menus as premium options that are a step up from ordinary soda and still water. As part of its Cinco de Mayo celebrations for this year, Moe's Southwest Grill will also be handing out complimentary "Cinco de Moes" t-shirts and offering a special discount on burritos at participating locations. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Margaritas:** Restaurants and bars can add mocktail options using creative flavors to cater to a growing number of non-alcohol drinkers. - **Premium Soft Drinks:** Providing unique and sophisticated soft drink options as a premium alternative to generic soda and still water can enhance customer experience. - **Outdoor Celebrations:** The rise of al fresco dining and outdoor events provide opportunities for food and beverage establishments to create new festival-themed drinks and dishes that cater to the festive atmosphere. ### Industries Being Reshaped - **Food and Beverage:** The food industry can explore alternative beverage options to cater to non-alcohol drinkers and enhance customer experience. - **Hospitality:** The hospitality industry can create unique mocktails and non-alcoholic beverage options as a premium offering to increase sales and enhance customer satisfaction. - **Event Planning:** Event planners can collaborate with food and beverage establishments to create unique drinks and dishes that cater to the festive atmosphere of outdoor events and celebrations. ## Related on Trend Hunter - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [Dry January-Themed Menus](https://www.trendhunter.com/trends/the-spicy-agaverita.md) - [Zesty Tequila Lime Chicken](https://www.trendhunter.com/trends/zesty-tequila-lime-chicken.md) - [Mocktail-Style Sparkling Waters](https://www.trendhunter.com/trends/nojito.md) - [RTD Non-Alcoholic Margaritas](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas.md) - [Functional Alcohol-Free Margaritas](https://www.trendhunter.com/trends/haute-margarita.md) - [Shaker-Free RTD Margaritas](https://www.trendhunter.com/trends/sunny-margarita.md) - [Fruity Agua Fresca Mocktails](https://www.trendhunter.com/trends/ineapple-berry-agua-fresca.md) - [Celebrative Margarita Offerings](https://www.trendhunter.com/trends/red-robin-commemorates.md)