# Premium Alcohol-Free Beers The Guinness Open Gate Brewery Non-Alcoholic Lager is Full-Bodied By Michael Hemsworth | Published 2018-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-lager References: [foodbev](https://www.foodbev.com/news/guinness-non-alcoholic-lager-ireland/) & [guinnessopengate](https://www.guinnessopengate.com) The Guinness Open Gate Brewery Non-Alcoholic Lager has been unveiled by the brewery as a new premium alcohol-free option for beer fans to enjoy. Set to launch in March in Ireland, the beer is focused on offering a great taste that is suitable for anyone who enjoys the crisp taste of lagers rather than just those who are looking for a non-alcoholic drink option. The Guinness Open Gate Brewery Non-Alcoholic Lager acknowledges the growing number of consumers who are looking for [refreshing alcohol-free drink options](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) to enjoy at home or social gatherings. Explaining the new beer, Lead Brewer at the Open Gate Brewery, John Casey, said, "From the start, we were determined to brew a [non-alcoholic beer](https://www.trendhunter.com/trends/eastern-market-brewing) with the same process we’ve perfected over the last 259 years. It has taken two years of experimentation, but we’ve come up with a way to fully brew beer using a special yeast strain that only produces a very limited amount of alcohol." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Alcohol-free Beers:** Breweries are creating high-quality, alcohol-free beers to cater to consumers who want to enjoy a refreshing drink, without the effects of alcohol. - **Innovative Brewing Techniques:** Breweries are developing new brewing techniques to create non-alcoholic beer, providing an opportunity for innovation in the brewing industry. - **Rising Demand for Non-alcoholic Options:** The growing demand for non-alcoholic drinks represents an opportunity for breweries to expand their market and capitalize on this trend. ### Who This Affects Most - **Brewing Industry:** Breweries can leverage innovative brewing techniques to create high-quality non-alcoholic beer and tap into the growing demand for non-alcoholic options. - **Beverage Industry:** The rising demand for non-alcoholic options presents an opportunity for the beverage industry to offer new products that cater to this trend. - **Hospitality Industry:** The popularity of premium alcohol-free beers can provide an opportunity for the hospitality industry to expand their beverage offerings and cater to a wider range of customers. ## Related on Trend Hunter - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md)