# Hop-Heavy Non-Alcoholic IPAs This Beer Offers a Hoppy Punch Without Any Alcohol Content By Rahul Kalvapalle | Published 2023-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-ipas References: [brewbound](https://www.brewbound.com/news/figueroa-mountain-brewing-introduces-new-non-alcoholic-hoppy-poppy-ipa) & [figmtnbrew](https://www.figmtnbrew.com/our-beers/hoppy-poppy-non-alcoholic-ipa)  [Figueroa Mountain Brewing](https://www.trendhunter.com/trends/tropical-ipa) is renowned for its 'Hoppy Poppy IPA,' celebrated for its in-your-face hops and telling aromas, which is precisely why the California-based brewery has gone ahead and launched a [non-alcoholic IPA](https://www.trendhunter.com/trends/easy-dust-ipa) that offers the same flavor profile with none of the booze. The 'Hoppy Poppy Non-Alcoholic IPA' makes use of the same hop characteristics but comes in at less than 0.5 percent ABV (alcohol by volume). This delicious booze-free brew is available for purchase at a number of retailers around Southern California in six-packs containing 12-ounce cans. With its authentic flavor profile, the 'Hoppy Poppy Non-Alcoholic IPA' will appeal to people adopting [moderate drinking](https://www.trendhunter.com/trends/alcohol-free-brews) as well as old-stock beer-drinkers looking to try something different. “We are thrilled to offer a non-alcoholic version of our popular Hoppy Poppy IPA,” said Figueroa Mountain Brewing's CEO and co-founder Jaime Dietenhofer. “We know that many people are looking for alternatives to traditional beers, and this new offering is perfect for those who want to enjoy a great-tasting beer without the alcohol.” Image Credit: Figueroa Mountain Brewing ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 41% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beers:** Non-Alcoholic Beers industry can innovate by offering the same taste and flavor profile of alcoholic beers in non-alcoholic versions - **Moderate Drinking:** Moderate Drinking trend can be leveraged by breweries by offering a variety of non-alcoholic beers to cater to people who want to enjoy a great-tasting beer without alcohol - **Booze-free Brews:** Booze-Free Brews trend is growing in the industry with increased demand for innovative non-alcoholic beers that maintain authentic flavor profiles ### Sectors Adopting This - **Craft Beer:** Craft Beer industry can attract customers looking for alternatives to traditional beers by offering unique non-alcoholic versions - **Alcohol-alternative Beverages:** Alcohol-Alternative Beverages industry can expand offerings by introducing innovative non-alcoholic beer options with authentic flavors and profiles - **Retail:** Retail industry can tap into increased demand for non-alcoholic beers by stocking and promoting them in-store ## Related on Trend Hunter - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md) - [Dank Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-west-coast-ipa.md) - [Alcohol-Free Beer Capsules](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md)