# Non-Alcoholic Gin Spirits Herbie's Herbie Virgin is Branded as the First of Its Kind in the World By Laura McQuarrie | Published 2017-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/07/danish-gin-brand-launches-non-alcoholic-gin/) & [herbiegin](http://herbiegin.com/herbie-virgin-alkoholfri/) Danish gin brand Herbie is proudly launching what it calls "the first non-alcoholic gin in the world." The non-alcoholic gin spirit is distilled with juniper, apples, lavender and orange peel using the same production methods as the brand's best-selling spirits, minus the alcohol content. Although Herbie produces gin that is popular in the Danish market, CEO Anders Bilgram remarks that "We believe there is a big market for alcohol free alternatives for people who don’t drink or just want to drink less alcohol." In response to a decreased interest in alcoholic beverages around the world, many alcohol brands are launching non-alcoholic versions of their signature products, including everything from wine to beer. Other examples of brands that are now producing alcohol-free iterations of popular products include [Heineken](https://www.trendhunter.com/trends/heineken-00-flavored) 0.0, Sapporo+ and [Budweiser's](https://www.trendhunter.com/trends/live-sports-jackpot) Prohibition Brew. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverages:** The rise of non-alcoholic spirits presents opportunities for innovation in creating creative and sophisticated non-alcoholic drinks and spirits. - **Health and Wellness:** Non-alcoholic spirits can be marketed as a healthier alternative to traditional alcoholic beverages, tapping into the growing trend of health and wellness. - **Brand Extension:** Alcohol companies can leverage their existing brands and expand their product lines with non-alcoholic alternatives, appealing to a wider audience and diversifying their offerings. ### Who This Affects Most - **Alcoholic Beverages:** Existing alcohol companies can create a new revenue stream and tap into the growing non-alcoholic beverage market with innovative non-alcoholic drink options. - **Hospitality:** Hospitality businesses can cater to the growing demand for non-alcoholic drinks by creating sophisticated and innovative non-alcoholic beverage menus, providing a differentiated experience for patrons. - **Health and Wellness:** The non-alcoholic spirits industry presents a disruptive innovation opportunity for health and wellness companies looking to develop and market new and innovative non-alcoholic drinks that appeal to those looking to live healthier lifestyles. ## Related on Trend Hunter - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md)