# Non-Alcoholic Craft Beer Initiatives Kit NA Brewing Launches Have a Kit, Share a Kit By Kalin Ned | Published 2024-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-craft-beers References: [fooddive](https://www.fooddive.com/press-release/20240628-kit-na-brewing-launches-program-to-encourage-connection-and-share-the-joy-o/)  [Kit NA Brewing](https://www.trendhunter.com/trends/non-alcoholic-starter-pack) has launched a compelling summer initiative dubbed 'Have A Kit, Share A Kit,' which was designed to foster connections and celebrate the enjoyment of non-alcoholic craft beer. This program invites consumers to purchase a six-pack or a 12-pack of Kit NA Brewing’s non-alcoholic Blonde, Wheat, or Hazy [IPA](https://www.trendhunter.com/trends/dales-beer) beer and receive an additional pack to share with friends and family at no extra cost throughout July and August. The Have A Kit, Share A Kit initiative encourages individuals who appreciate non-alcoholic craft beers to savor summer moments without compromise. Implemented through digital campaigns, loyalty programs, and e-commerce platforms, the Kit NA's Have A Kit, Share A Kit campaign positions the brand as a leader in offering high-quality non-alcoholic beverages that appeal to both beer enthusiasts and those seeking inclusive social experiences. Image Credit: Kit NA ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 48% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverage Pairing:** Innovative beverage companies are creating pairings to enhance social experiences, promoting inclusivity and healthier lifestyle choices. - **Loyalty Programs for Non-alcoholic Beverages:** Brands are increasingly leveraging loyalty programs to foster customer retention and encourage the discovery of new non-alcoholic options. - **Digital Campaign Effectiveness:** Utilizing digital campaigns allows beverage companies to reach wider audiences and create personalized consumer engagement strategies. ### Sectors Adopting This - **Non-alcoholic Beverages:** The non-alcoholic beverage sector is blending craft traditions with new tastes to attract health-conscious and diverse consumer groups. - **E-commerce:** E-commerce platforms provide innovative ways for beverage companies to offer unique promotions and seamless purchasing experiences. - **Digital Marketing:** Digital marketing strategies are key for consumer brands looking to build community engagement and drive awareness for new product lines. ## Related on Trend Hunter - [Non-Alcoholic Craft Beer Kits](https://www.trendhunter.com/trends/non-alcoholic-starter-pack.md) - [Alcohol-Free Subscription Partnership](https://www.trendhunter.com/trends/nonalcoholic-beer-hellofresh-partnerships-na.md) - [Sober October Campaigns](https://www.trendhunter.com/trends/sober-october-campaign.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Crushable Non-Alcoholic Beers](https://www.trendhunter.com/trends/httpswwwkitnabeer.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Non-Alcoholic Brew Boxes](https://www.trendhunter.com/trends/special-effects-variety-pack.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Dry January Kits](https://www.trendhunter.com/trends/dry-january-survival-kits.md)