# Non-Alcoholic Craft Beer Partnerships Momentum Brewery Partners with Liquid Opportunities By Kalin Ned | Published 2025-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-craft-beer1 References: [bevnet](https://www.bevnet.com/pr/2025/06/29/liquid-opportunities-signs-groundbreaking-nonalcoholic-craft-beer-brand-aimed-at-modern-drinkers--motorsports-community) & [momentumbrew](https://momentumbrew.com/)  [Momentum Brewery](https://www.trendhunter.com/trends/coke-spiced) emerges as an innovative player in the non-alcoholic craft beer market through its partnership with beverage incubator [Liquid Opportunities](https://www.trendhunter.com/trends/aelo). The two entities are targeting both sober-curious consumers and the motorsports community. Momentum Brewery distinguishes itself through its proprietary Genius Yeast™ brewing process, which was developed by German brewmaster Alexander Himburg. Through this non-alcoholic craft beer method, the brand is able to achieve sub-0.5% ABV without traditional dealcoholization. This capability helps it preserve full-bodied flavor while reducing calories by 50% compared to competitors. Momentum Brewery's core lineup includes European-inspired styles like Kölsch and Hazy IPA, alongside [Race Brew](https://www.trendhunter.com/trends/houseoflove-cocktails), a 0.0% ABV collaboration with PT Autosport. The last expression was designed as a champagne alternative for podium celebrations. This strategic alignment with motorsports taps into health-conscious audiences seeking social beverages without alcohol’s impairment, while the technical brewing credentials address a common critique of NA beers — lack of complexity. Image Credit: Momentum Brewery ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 48% | Activity: 58% | Freshness: 44% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sober-curious Consumer Growth:** The increasing interest in sober lifestyles expands the market for innovative non-alcoholic beverage options that cater to those seeking flavorful and healthier alternatives. - **Non-alcoholic Beer Innovations:** Advancements in fermentation methods like Genius Yeast™ highlight opportunities for crafting non-alcoholic beers that maintain complex flavors without traditional dealcoholization. - **Motorsports Beverage Partnerships:** Aligning with motorsports connects non-alcoholic beverage brands with audiences who celebrate performance without compromising on safety or sobriety. ### Where This Applies - **Craft Beverage Industry:** The craft beverage sector is evolving with technologies that produce sophisticated non-alcoholic options, appealing to a broader consumer base seeking less intoxication. - **Health and Wellness Industry:** Products offering low-calorie and non-alcoholic alternatives tap into the health and wellness industry's focus on diet-conscious and active lifestyles. - **Sports Entertainment Industry:** Partnerships between non-alcoholic beverage brands and sports organizations capitalize on the trend towards healthier, performance-friendly celebratory options. ## Related on Trend Hunter - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Alcohol-Free Subscription Partnership](https://www.trendhunter.com/trends/nonalcoholic-beer-hellofresh-partnerships-na.md) - [Collaborative Alcohol-Free Brands](https://www.trendhunter.com/trends/powell-brewery.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Collaborative Non-Alcoholic Brews](https://www.trendhunter.com/trends/crease-crusher.md) - [Non-Alcoholic Craft Beer Initiatives](https://www.trendhunter.com/trends/nonalcoholic-craft-beers.md)