# Sober Craft Beer Collections These Non-Alcoholic Craft Beers Boast Satisfying Flavor Profiles By Rahul Kalvapalle | Published 2021-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-craft-beer References: [canadianbeernews](https://www.canadianbeernews.com/2021/11/10/harmons-non-alc-craft-brewing-launches-first-two-brands/)  Craft beer has become one of the most popular and fast-growing segments of the alcoholic beverage market, but the fact of the matter is that there aren't too many craft beer offerings available for the enjoyment of people who don't want to consume alcohol, which is a problem that Niagara Falls-based [Harmon's](https://www.trendhunter.com/trends/harmons) is looking to solve with its non-alcoholic craft beer. The recently launched non-alcoholic craft beer brewery's range currently includes a lagered ale that blends subtle hops with golden malt, making for a refreshing easy-drinking brew. Harmon's also has a pale ale offering that features the arboreal taste of pine hops, and the company is also preparing to launch a non-alcohol IPA featuring bold notes of citrus hops. By offering a trio of unique craft beers with distinct styles and flavor profiles, Harmon's is looking to make a splash in the non-alcoholic craft beer space. Image Credit: Harmon's ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 37% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Craft Beer:** The rise of non-alcoholic craft beer is catering to consumers who are looking for flavourful drinking alternatives. - **Diversifying Beverage Offerings:** Businesses who expand their alcoholic beverage offerings to include non-alcoholic craft beer can tap into new and growing markets. - **Innovation in Craft Brewing:** Craft brewers who produce innovative non-alcoholic beer options can differentiate themselves in a crowded market. ### Industries Being Reshaped - **Alcoholic Beverages:** Craft breweries and beverage companies can enter a new market by producing unique non-alcoholic options. - **Hospitality:** Restaurants, bars, and hotels can attract health-conscious consumers by offering a diverse selection of non-alcoholic beverages, including craft beer. - **Fitness and Wellness:** Fitness and wellness companies can explore non-alcoholic craft beers as part of a growing trend of low calorie, flavorful drinks. ## Related on Trend Hunter - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Alcohol-Free Beer Capsules](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol.md) - [Non-Alcoholic Brew Boxes](https://www.trendhunter.com/trends/special-effects-variety-pack.md)