# Curated Non-Alcoholic Collections Sèchey Recently Unveiled Its Second Curated Selection at Target By Kalin Ned | Published 2024-04-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-collection References: [sechey](https://www.sechey.com/pages/sechey-target)  Sèchey, a name that means "dryish" in French, unveiled its second curated non-alcoholic collection at [Target](https://www.trendhunter.com/trends/breakfast-in-a-can). Following a successful trial run in December, the initial assortment of modern non-alcoholic brands t launched during Dry January. The new range of offerings showcases ten brands, with eight of them being female-founded, including Kin, Ghia, De Soi, Surely, Starla, [Free AF](https://www.trendhunter.com/trends/free-af-afterglow-infused), Mingle, Edna’s, [Mocktail Club](https://www.trendhunter.com/trends/mocktail-club), and Sèchey’s own wine brand. Having positioned the curated non-alcoholic collection in the adult beverage aisle, Target is capitalizing on the significant growth potential of the non-alcoholic market. This category of products has = experienced remarkable growth over the past two years, ranking as the third-fastest-growing category in the US. Projections indicate an additional $500 million increase in 2024, with the industry boasting a notable 31% growth rate and generating approximately $510 million in revenue. Image Credit: Sèchey ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 73% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **FEMALE-FOUNDED BRANDS:** Exploring the rise of female-founded brands in the curated non-alcoholic market presents opportunities for empowering inclusivity and diverse offerings. - **SIGNIFICANT GROWTH POTENTIAL:** Target's strategic positioning in the adult beverage aisle recognizes the substantial growth potential of non-alcoholic products, paving the way for market expansion and consumer adoption. - **REMARKABLE GROWTH TRENDS:** The consistent growth trends and projections in the non-alcoholic market forecast continued evolution, offering fertile ground for innovation and product diversification. ### Where This Applies - **RETAIL:** Retailers like Target tapping into the curated non-alcoholic trend are poised to drive sales and consumer engagement through innovative marketing strategies and product curation. - **BEVERAGE:** The beverage industry's focus on non-alcoholic offerings aligns with changing consumer preferences, fostering opportunities for new product development and market expansion. - **ENTREPRENEURSHIP:** The surge of entrepreneurial ventures in the female-founded non-alcoholic space signals a shifting landscape, with room for disruptive branding and market disruption. ## Related on Trend Hunter - [Curated Alcohol-Free Alternatives](https://www.trendhunter.com/trends/house-of-00.md) - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Modern Zero-Proof Spirit Marketplaces](https://www.trendhunter.com/trends/zeroproof-retailer.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Premium Alcohol-Free Refreshments](https://www.trendhunter.com/trends/savyll-nonalcoholic-cocktails.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md)