# Botanical Alcohol-Free Beverages 'Reformed Characters' Debuted New Beverages for Healthy Hedonists By Greatergood® Brands | Published 2022-01-13 | Keynote Trends Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks References: [reformedcharacters](http://www.reformedcharacters.com) & [reformedcharacters](http://www.reformedcharacters.com)  Non-alcoholic drinks brand Reformed Characters offers a range of [bold botanical non-alcoholic drinks](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) for healthy hedonists looking to take a break from booze. The brand seeks to spark conversation around drinking and both inform and inspire choice around alcohol. According to Reformed Characters, the brand is "for the outright drunk, [sober-curious](https://www.trendhunter.com/trends/sentia-spirits), ‘sober’, and everyone in-between." The drinks are made with natural botanicals – delicately extracted to preserve the essence and characteristic of each key ingredient. In addition, the beverages are low calorie, low sugar, and contain no additives or preservatives. Reformed Characters® is all about change and potential within ourselves. That change could be something as life-changing as stopping drinking alcohol completely, or a smaller change like swapping out alcoholic drinks for [non-alcoholic alternatives](https://www.trendhunter.com/trends/yeah-its-a-drink), or a booze-free weekend. Image Credit: Reformed Characters ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Keynote Trends](https://www.trendhunter.com/keynotetrends) > [Latest Trends](https://www.trendhunter.com/latesttrends) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Non-alcoholic Drinks:** The rise of botanical non-alcoholic drinks presents a disruptive innovation opportunity for beverage companies to tap into the growing health-conscious consumer market. - **Sober-curious Movement:** The sober-curious movement is a trend that beverage companies can leverage to create new products that cater to consumers who are looking for alcohol-free alternatives that still provide a unique drinking experience. - **Low Sugar, Low Calorie Beverages:** The demand for low sugar, low calorie beverages offers an opportunity for beverage companies to create healthier alternatives to traditional sugary drinks that appeal to health-conscious consumers. ### Sectors Adopting This - **Beverage:** The beverage industry has an opportunity to disrupt the market by creating innovative botanical, low calorie, and low sugar non-alcoholic drinks that cater to health-conscious consumers. - **Hospitality:** The hospitality industry can cater to the needs of sober-curious consumers by offering non-alcoholic drink menus with unique and flavorful options to provide a personalized experience beyond just water or soda. - **Wellness:** The wellness industry has an opportunity to promote the health benefits of low sugar, low calorie non-alcoholic drinks made with natural botanicals as an alternative to sugary drinks and alcohol. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md)