# Submerged Hipster Beverage Branding The VIP Non-Alcoholic Beverages Boast Graffiti-Inspired Design By Michael Hemsworth | Published 2016-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-beverage References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/vips-get-individual.html) & [ragordost.ru](http://ragordost.ru/) The [Niagara National Water Company's](https://www.trendhunter.com/trends/niagara-chocolates) VIP lineup of non-alcoholic beverages just got a total rebranding that enhances the coolness of the sparkling drink lineup. Taking [graffiti design](https://www.trendhunter.com/trends/1664-x-andre-saraiva) into account, the bottle designs feature hip individuals with half their face submerged under the delicious beverage within with ingredients floating around. Branded for teens in Russia, the beverage branding gives youths an alternative drink to enjoy that's bursting with flavor and attitude. The [non-alcoholic beverage packaging](https://www.trendhunter.com/trends/wilderton-aperitivo) is the design work of the Gordost design agency and makes personality a top priority. With young consumers looking up to older celebrities and influencers more than ever, the bottles help to make drinking a sparkling beverage look cooler than partaking in vices like drinking earlier than they should. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Graffiti-inspired Beverage Branding:** Opportunity for beverage companies to incorporate urban art style in their branding, appealing to a younger demographic. - **Youth-centric Non-alcoholic Beverages:** Opportunity for brands to create non-alcoholic beverages specifically targeted towards teenagers, offering them a flavorful and attitude-filled alternative. - **Personality-driven Packaging Design:** Opportunity for design agencies to prioritize personality and individuality in packaging to attract younger consumers who look up to celebrities and influencers. ### Sectors Adopting This - **Beverage:** Disruptive innovation opportunity for the beverage industry to incorporate urban art styles and target the youth market segment with non-alcoholic options. - **Design:** Disruptive innovation opportunity for design agencies to create packaging designs that prioritize personality and individuality, appealing to younger consumers. - **Advertising & Marketing:** Disruptive innovation opportunity for advertisers and marketers to develop campaigns that promote non-alcoholic beverages as a cool alternative for teenagers, leveraging the influence of older celebrities and influencers. ## Related on Trend Hunter - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md)