# Alcohol-Free Brews Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer By Laura McQuarrie | Published 2016-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-beer References: [canadianbeernews](http://www.canadianbeernews.com/2016/05/26/non-alcoholic-budweiser-prohibition-brew-makes-global-debut-in-canada/) & [budweiser](http://www.budweiser.ca/en/) Labatt Breweries of Canada recently introduced the 'Prohibition Brew' as a new [non-alcoholic beer option](https://www.trendhunter.com/trends/alcohol-free-brews) for consumers. The 0% ABV beverage is the first-ever alcohol-free beer beverage to be released by the [Budweiser](https://www.trendhunter.com/trends/burger-combos) brand. While there is no alcohol content in the lager, it is made with the same ingredients, including yeast, hops and filtered water, and promises the same great taste with aid from de-alcoholization technology. Many consumers are opting to buy [refreshing non-alcoholic drinks](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) made with fresh, seasonal ingredients rather than buying from some of the most iconic alcohol brands out there. Drinking culture has changed significantly over the last decade, particularly among young consumers who have entirely new perceptions surrounding alcoholic beverages. The non-alcoholic Prohibition Brew from Budweiser is set to be available in grocery shops, convenience stores, bars, restaurants and select liquor outlets. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverages:** The rise of non-alcoholic drinks made with fresh, seasonal ingredients is disrupting the traditional alcohol industry. - **Changing Drinking Culture:** Young consumers' new perceptions surrounding alcoholic beverages are changing the way they consume and purchase drinks. - **De-alcoholization Technology:** Innovations in de-alcoholization technology offer opportunities for creating great-tasting alcohol-free beverages. ### Sectors Adopting This - **Beverage Industry:** The beverage industry is being impacted by the growing demand for non-alcoholic drinks. - **Alcohol Industry:** Changes in drinking culture are disrupting the traditional alcohol industry. - **Technology Industry:** The development of de-alcoholization technology presents opportunities for innovation in the technology industry. ## Related on Trend Hunter - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/shiner-bock.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md)