# Celebrity-Fronted Non-Alcoholic Beer Commercials Heineken Taps Paul Rudd for Its Super Bowl Ad By Kalin Ned | Published 2023-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-beer-commercial References: [adweek](https://www.adweek.com/creativity/heineken-00-is-bringing-non-alcoholic-beer-to-the-super-bowl/amp/) & [youtube](https://www.youtube.com/watch?v=gJKjd9F808o) Heineken's 30-second slot during the first half of the Super Bowl game will run a non-alcoholic beer commercial. The [Heineken 0.0](https://www.trendhunter.com/trends/00-reasons-needed) ad is presented in collaboration with [Marvel](https://www.trendhunter.com/trends/actiph-water) and features beloved actor Paul Rudd dressed as Ant-Man. The commercial simultaneously celebrates sobriety and the upcoming February release of the highly anticipated “Ant-Man and the Wasp: Quantumania." In the non-alcoholic beer commercial, Paul Rudd's six-legged sidekick judges him for ordering a beer on duty. The superhero then "clarifies that the beer he’s enjoying during a short break from his superhero duties is actually nonalcoholic." The popularity of non-alcoholic beverages has certainly soared in recent years as consumers prioritize their wellbeing. Heineken 0.0 is considered to be a leader in the non-alcoholic beer segment as the brand zeroes in on "[campaigns that celebrate sober gatherings](https://www.trendhunter.com/trends/free-af)." Image Credit: Heineken ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 51% | Activity: 91% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beer Sales:** The rise in popularity of non-alcoholic beverages presents an opportunity for brands like Heineken 0.0 to expand their product lines and increase sales. - **Celebrity-fronted Commercials:** Partnering with notable figures such as Paul Rudd or other popular celebrities can assist brands in reaching a wider audience and increasing brand awareness. - **Sobriety Celebrations:** As consumers continue to prioritize their personal wellbeing, campaigns celebrating sober gatherings and consumption like Heineken 0.0's ad can resonate strongly with potential customers. ### Sectors Adopting This - **Beverage Industry:** Brands within the beverage industry can expand their offerings and invest in developing non-alcoholic products to align with changing consumer preferences. - **Advertising Industry:** Advertising agencies can leverage the power of celebrity endorsements to create captivating and engaging campaigns that resonate with potential customers. - **Entertainment Industry:** Collaborating with entertainment companies, such as Marvel in Heineken 0.0's case, can lead to unique and powerful marketing efforts that help to amplify a product or service. ## Related on Trend Hunter - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Non-Alcoholic QSR Beverages](https://www.trendhunter.com/trends/budweiser-zero-1.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md)