# Alcohol-Free Aperitivo Drinks Figlia Non-Alcoholic Aperitivo Supports Socializing without Booze By Michael Hemsworth | Published 2021-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-aperitivo References: [bevnet](https://www.bevnet.com/news/2021/new-non-alcoholic-aperitivo-figlia-has-launched-online) & [drinkfiglia](https://drinkfiglia.com/) Getting together with family and friends for conversation over drinks is a ritual many consumers enjoy, so the [Figlia](https://www.trendhunter.com/trends/figlia) non-alcoholic aperitivo has been created to help offer them a way to keep alcohol out of the mix. The product was developed by Lily Geiger in honor of her father who dealt with alcoholism and would offer consumers a way to remove booze from social situations without skimping on flavor. The product contains no added preservatives, no added sugar and no alcohol with an [all-natural botanical recipe](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) that calls to mind the aromatic experience of Italian gardens. The Figlia non-alcoholic aperitivo is also a social beneficial product that will see a percentage of the proceeds provided to Partnership To End Addiction as well as 1% For The Planet. Image Credit: Figlia ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Drinks:** Developing non-alcoholic alternatives to traditional alcoholic drinks presents disruptive innovation opportunities for beverage companies - **Mindful Drinking:** Catering to the growing market of health-conscious consumers who want to enjoy a drink without the negative effects of alcohol presents disruptive innovation opportunities for beverage companies - **Socially Conscious Products:** Developing socially conscious products, such as Figlia's non-alcoholic aperitivo, can provide companies with a competitive edge and attract socially responsible consumers ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the growing demand for non-alcoholic alternatives to traditional alcoholic drinks by developing more innovative and flavorful options - **Health and Wellness Industry:** The health and wellness industry can take advantage of the trend towards mindful drinking and develop products that promote responsible consumption and overall well-being - **Social Impact Industry:** The social impact industry can collaborate with companies like Figlia to create socially responsible products that benefit both consumers and the community ## Related on Trend Hunter - [Alcohol-Free RTD Aperitivos](https://www.trendhunter.com/trends/figlia.md) - [Sunny Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/figlia-sole.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md)