# Complex Non-Alcoholic Aperitifs The Notes Collection by Campari Has Layers of Interesting Flavor By Laura McQuarrie | Published 2021-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-aperitifs References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/07/campari-launches-non-alcoholic-aperitif-range/) & [campari](http://www.campari.com/) The [Notes](https://www.trendhunter.com/trends/love-by-notes) Collection by [Campari](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy) is a new addition to the non-alcoholic aperitifs category and it is said to offer "complexity and intensity." The three expressions, The Bitter [Note](https://www.trendhunter.com/trends/life-note-1), The Vibrant Note and The Hidden Note, can be mixed with spirits or enjoyed as non-alcoholic serves, depending on preferences or the occasion. True to its name, The Bitter Note is said to have a cooling bitterness and herbal freshness thanks to layers of flavor from peppermint, cinchona bark, juniper, myrrh and incense. The Vibrant Note offers a different experience that's floral and bittersweet thanks to notes of sour hibiscus and a blend of citrus and spice flavors. Rounding out the trio, The Hidden Note is said to be darkly deceptive and perfect for creating aesthetically pleasing cocktails. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Mixology:** The trend of complex non-alcoholic aperitifs offers opportunities for exploring the art of advanced non-alcoholic mixology. - **Flavor Layering:** The use of multiple layers and components to create complex flavors opens up innovation opportunities for the food and beverage industry. - **Non-alcoholic Alternatives:** The rise of non-alcoholic aperitifs provides disruptive innovation opportunities for industries that cater to consumers seeking alternatives to alcohol. ### Industries Being Reshaped - **Beverage Industry:** The non-alcoholic aperitif trend presents opportunities for beverage manufacturers to create unique and diverse non-alcoholic beverages. - **Hospitality Industry:** The complex and visually stunning cocktails that can be created using non-alcoholic aperitifs open up opportunities for innovation in the hospitality industry. - **Retail Industry:** The demand for non-alcoholic aperitifs presents opportunities for retailers to offer a wider variety of beverage options to consumers. ## Related on Trend Hunter - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Cocktail-Strength Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/superclasico.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Bittersweet Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/etota.md)