# Non-Alcoholic Advent Calendars Brunswick Aces Curated a Calendar of Alcohol-Free Beers By Laura McQuarrie | Published 2021-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-advent-calendars References: [kiis1011.au](https://www.kiis1011.com.au/lifestyle/food-wine/this-bar-has-released-a-non-alcoholic-advent-calendar-in-time-for-christmas/) & [brunswickaces](https://brunswickaces.com/)  There's no shortage of advent calendars for adults that are filled with beer, wine, rum and other kinds of alcohol but there's a rising demand for non-alcoholic alternatives and it is being reflected in the creation of non-alcoholic advent calendars. Melbourne bar Brunswick Aces created a fresh new take on a holiday tradition with The Non Alcoholic Advent Calendar. This alternative advent calendar contains 25 daily surprises from international and domestic producers, which may take the form of [IPAs, lagers, sours and stouts](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers). There are just 500 of these non-alcoholic advent calendars that are launching for this year's holiday season and they promise to delight those who are [sober curious](https://www.trendhunter.com/trends/free-af) and interested in discovering great new alcohol-free beverages. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Advent Calendars:** Creating advent calendars filled with non-alcoholic beverages as a rising trend. - **Sober Curiosity:** Growing interest in finding non-alcoholic alternatives and discovering new alcohol-free beverages reflective of a sober curious trend. - **Alcohol-free Beverages:** Increasing innovation in the production and curation of high-quality, alcohol-free beverages leading to the creation of non-alcoholic advent calendars. ### Industries Being Reshaped - **Beverage:** Opportunities for beverage companies to develop and promote new alcohol-free products and capitalize on the sober curiosity trend. - **Retail:** Retailers can capitalize on the non-alcoholic advent calendar trend and offer curated products to consumers in the holiday season. - **Hospitality:** Bars and other hospitality businesses have an opportunity to offer curated non-alcoholic beverage menus and specialize in the sober curious trend. ## Related on Trend Hunter - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md) - [Alcohol-Free Beer Advent Calendars](https://www.trendhunter.com/trends/beer-advent-calendars.md) - [Mocktail Advent Calendars](https://www.trendhunter.com/trends/mocktail-advent-calendar.md) - [Spirit-Filled Advent Calendars](https://www.trendhunter.com/trends/craft-gin-advent-calendar.md) - [Energy Drink Advent Calendars](https://www.trendhunter.com/trends/nocco-advent-calendar.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md) - [Hard Seltzer Advent Calendars](https://www.trendhunter.com/trends/new-hard-seltzer-advent-calendar.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md)