# Statement-Making Bridal Veils Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils By Laura McQuarrie | Published 2024-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-traditional-wedding-veils References: [nytimes](https://www.nytimes.com/2024/05/24/style/madison-chamberlain-bridal-designer.html) & [madisonchamberlain](https://madisonchamberlain.com/pages/about)  In anticipation of wedding season, Madison Chamberlain dropped a new collection of [bridal designs](https://www.trendhunter.com/trends/bridal-atelier-collection) and non-traditional wedding veils specifically "for people who do not resonate with the current bridal market." Chamberlain began studying fashion design in college and later left a design assistant job at [Free People](https://www.trendhunter.com/trends/free-people-2) in 2019. Founding her bridal brand in 2022 allowed her the freedom to create "joyful things" in a size-inclusive, low-waste way. Madison Chamberlain's over-the-top designs perfectly fit the taste of "disco brides" who embrace color, glamour and sparkle, and others who are unafraid of bold self-expression and non-traditional designs. As Chamberlain says, "Our previous clients come to us because they do not feel represented in the bridal world and they often have issues with fit." Chamberlain's product collection also includes [statement-making accessories](https://www.trendhunter.com/trends/bridal-accessories-collection) like capes and veils. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 43% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Key Themes Behind This Trend - **Non-traditional Bridal Wear:** The demand for colorful and unique bridal veils arises from a desire for more personalized and expressive wedding attire. - **Size-inclusive Fashion:** Bridal brands focusing on size inclusivity address the gap in the market where many women feel underrepresented. - **Eco-friendly Wedding Attire:** Low-waste production methods in bridal fashion cater to environmentally conscious consumers seeking sustainable options. ### Where This Applies - **Bridal Fashion:** The bridal fashion industry sees increased interest in non-traditional designs that cater to diverse bride's tastes. - **Eco-fashion:** A rise in demand for eco-friendly wedding attire promotes innovation in sustainable fashion practices. - **Custom Apparel:** Customization and personalization in wedding attire highlight the trend of consumers seeking unique and individualistic fashion choices. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Heritage-Inspired Bridal Collections](https://www.trendhunter.com/trends/katherine-tashs-spring-2026.md) - [Minimalist Bridal Accessories Collections](https://www.trendhunter.com/trends/bridal-accessories-collection.md)