# Exclusive Non-Toxic Home Products Society' Home Goods are Affordable & Aesthetically Pleasing By Laura McQuarrie | Published 2018-10-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/non-toxic-home-products References: [fastcompany](https://www.fastcompany.com/90245047/this-startup-is-redesigning-the-products-hidden-under-your-sink) & [societyproducts.co](https://societyproducts.co/) There are some home goods brands that put a great deal of thought into making the packaging for products like bottles of hand soap especially appealing but Society aims to do the same for all of the non-toxic home products it produces. Society sets itself apart as an all-new marketplace for a variety of non-toxic household products, including everything from [carpet stain remover](https://www.trendhunter.com/trends/ruggedred) to [multi-surface cleaning sprays](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis). While most of these kinds of products are contained in strictly utilitarian packaging, Society is offering items that are not only beautifully designed but extremely affordable too—Society's goods will be about half the price of other green cleaning products on the market. Society is set to make its products available to consumers through a membership model, in which a yearly fee of $99 gives consumers the chance to purchase the non-toxic home products they need. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Non-toxic Home Products:** The growing demand for non-toxic home products presents opportunities for innovative design and environmentally-friendly packaging. - **Affordable Green Cleaning Products:** The market for affordable non-toxic cleaning products is expanding, creating opportunities for companies to offer affordable green cleaning options. - **Membership-based Retail Model:** The use of a membership-based retail model presents opportunities for companies to offer unique pricing and exclusive product access to customers. ### Industries Being Reshaped - **Home Goods:** The home goods industry can benefit from offering non-toxic and affordable green cleaning products. - **Consumer Goods:** Consumer goods companies can benefit from creating non-toxic products with unique packaging and expanding their eco-friendly offerings. - **Subscription-based Retail:** The subscription-based retail industry can benefit from offering exclusive access to non-toxic home products at a discounted rate. ## Related on Trend Hunter - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Non-Toxic Cleaning Subscriptions](https://www.trendhunter.com/trends/branch-basics-1.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Holistic Household Kits](https://www.trendhunter.com/trends/cymbiotika-home-a.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md)