# Sweat-Activated Non-Toxic Deodorants Type: A is a Safe, Effective and Aluminum-Free By Laura McQuarrie | Published 2018-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/non-toxic-deodorant References: [shen-beauty](https://www.shen-beauty.com/collections/bath-body/products/type-a-the-minimalist) & [typeadeodorant](https://typeadeodorant.com/) Antiperspirants that contain aluminum-based compounds, which temporarily clog the pores and prevent perspiration, have been linked to various diseases, leading many health-conscious consumers to make the switch to all-natural, [non-toxic deodorant alternatives](https://www.trendhunter.com/trends/w-aluminum-free-deodorant). Type: A is helping to offer consumers a simple, safe and effective product with its scientifically advanced formula, which contains [no aluminum-based ingredients](https://www.trendhunter.com/trends/intimate-deodorant). Type: A prides itself on offering a long-lasting, non-irritating solution that is ultra-sheer to prevent stains on clothing. The product is packaged in a tube, so that the product can be squeezed and swiped across the underarms. Type: A's unisex offerings include The Minimalist as a fragrance-free, essential oil free option, as well as The Visionary with a clean herbal-citrus scent. The brand's patent-pending deodorant formula is triggered by moisture to provide a sweat-activated solution for [odor and wetness](https://www.trendhunter.com/trends/affordable-wholebody-deodorant). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Aluminum-free Deodorants:** The trend towards aluminum-free deodorants is disrupting the antiperspirant industry by creating demand for non-toxic alternatives. - **Sweat-activated Deodorants:** The trend towards sweat-activated deodorants is disrupting the traditional deodorant market by providing a solution triggered by moisture, rather than time-release formulas. - **Essential Oil-free Deodorants:** The trend towards essential oil-free deodorants is disrupting the natural deodorant market by offering a fragrance-free option for those with sensitivities to aromatherapy. ### Industries Being Reshaped - **Personal Care:** The personal care industry has the opportunity to invest in new formulations for natural, aluminum-free deodorants that include sweat-activated technology and essential oil-free options. - **Health and Wellness:** The health and wellness industry has the opportunity to educate consumers on the potential risks associated with aluminum-based antiperspirants and offer natural alternatives like Type: A's sweat-activated deodorants. - **Fashion and Beauty Retail:** The fashion and beauty retail industry has the opportunity to capitalize on the trending demand for natural deodorants by offering innovative, non-toxic options like Type: A's ultra-sheer, stain-preventing tube formula. ## Related on Trend Hunter - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Clinical-Grade Deodorants](https://www.trendhunter.com/trends/the-underarm-antiperspirant.md) - [French Natural Deodorants](https://www.trendhunter.com/trends/typology-1.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md)