# Non-Carbonated Canned Teas Kaytea's Non-Fizzy Drinks are Refreshing and Full of Real Fruit Flavor By Laura McQuarrie | Published 2023-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-fizzy-drinks References: [fabnews.live](https://fabnews.live/aspartame-free-kaytea-coldbrew-teas-fly-the-flag-for-real-low-calorie-non-carbonated-soft-drinks/) & [kayteadrinks](http://kayteadrinks.com/)  [Kaytea](https://www.trendhunter.com/trends/kaytea-hydro-infusions) makes [non-fizzy drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks) in the form of cold-brewed teas that are light, refreshing and full of fruit flavors. These low-calorie drinks are enhanced with a touch of unrefined organic cane sugar, and they share the taste of real ingredients like lemon, jasmine, peach and grapefruit, which always come from nature rather than a lab. "Whilst carbonation was first imagined to provide an extra-sensory mouthfeel experience," says Kaytea founder, Kevin Tang, "there’s a growing appreciation that not only does fizz not offer the same level of natural refreshment, it’s often a cloaking mechanism for suppressing the unappealing taste of synthetic sweeteners that are often as unappetizing as the excessive sugar they replace." These [fruit-forward ready-to-drink tea beverages](https://www.trendhunter.com/trends/twinings-sparkling-tea-range) offer a refreshing and convenient alternative for those who want something other than sugary juices. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 12% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-carbonated Beverages:** Disruptive innovation opportunity: Develop new flavor profiles and healthy alternative ingredients for non-carbonated beverages. - **Cold-brewed Teas:** Disruptive innovation opportunity: Explore unique brewing techniques and infusion methods for cold-brewed teas in canned format. - **Real Fruit Flavors:** Disruptive innovation opportunity: Utilize natural fruit extracts and flavors for enhanced taste in non-carbonated canned teas. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Expand product offerings by introducing a line of non-carbonated canned teas. - **Organic Food and Beverage Industry:** Disruptive innovation opportunity: Create organic and natural alternatives to carbonated beverages, targeting health-conscious consumers. - **Ready-to-drink Beverage Industry:** Disruptive innovation opportunity: Develop innovative packaging and marketing strategies for ready-to-drink cold-brewed teas. ## Related on Trend Hunter - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Exotically Flavored Cold-Brew Teas](https://www.trendhunter.com/trends/kaytea-mango-yuzu.md) - [Next-Gen Hydrating Tea Powders](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders.md) - [Canned Green Teas](https://www.trendhunter.com/trends/lightly-sweetened-green-tea.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Summery Non-Carbonated Energy Drinks](https://www.trendhunter.com/trends/celsius-fizzfree.md) - [Canned Fruit Teas](https://www.trendhunter.com/trends/kace.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md)