# Vegetable-Based Milks 'Veggemo' Makes Non-Dairy Milk from Potatoes, Cassava Root and Pea Protein By Laura McQuarrie | Published 2016-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-dairy-milk References: [vegnews](http://vegnews.com/articles/page.do?pageId=7380&catId=1) & [veggemo](http://veggemo.com/our-products/) As the non-dairy milk market expands, there are tons of milk alternatives being made from everything from soy and nuts to grains and legumes. However, Veggemo makes its plant-based milk products using a completely different set of ingredients—potatoes, cassava root, pea protein, organic cane sugar and more. These dairy-free milk types are offered in three flavors: Original, Unsweetened and Vanilla. While the unusual composition of these vegan-friendly milks might lead some consumers to think that they'd make poor milk imitations, the Veggemo blend has a milky white color and a smoothness that's comparable to 2% dairy milk. In addition to bring rich in vitamin D, calcium and B12, best of all, the plant-based non-dairy beverage doesn't actually taste like vegetables. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegetable-based Milk Alternatives:** There is opportunity to develop new plant-based milk products using unconventional ingredients. - **Pea Protein Milk:** Pea protein has potential as an ingredient for non-dairy milk alternatives. - **Flavored Non-dairy Milk:** There is demand for non-dairy milk products that come in various flavors. ### Who This Affects Most - **Plant-based Food Industry:** The plant-based food industry can create more innovative non-dairy milk products to meet growing consumer demand. - **Protein Powder Industry:** The protein powder industry can explore the use of pea protein for non-dairy milk production. - **Functional Food Industry:** The functional food industry can market non-dairy milk products as a good source of vitamins and minerals. ## Related on Trend Hunter - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md) - [Nourishing Chickpea Milks](https://www.trendhunter.com/trends/chickpea-milk.md) - [Potato Milk Smoothies](https://www.trendhunter.com/trends/plant-based-smoothies.md) - [Potato-Based Cheese Alternatives](https://www.trendhunter.com/trends/plant-based-alt-cheese.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md) - [Protein-Rich Plant-Based Milks](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk.md) - [Kid-Friendly Canned Alt Milks](https://www.trendhunter.com/trends/kiddiwinks.md)