# Ultra-Fortified Non-Dairy Drinks Forager Project's Organic Supermilk is Dairy-Free By Laura McQuarrie | Published 2018-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-dairy-drink References: [bevnet](https://www.bevnet.com/news/2018/expo-east-2018-new-products-gallery/attachment/forager/) & [foragerproject](https://www.foragerproject.com/full-fat) Forager Project previously introduced a range of fully plant-based Organic Cashewmilk beverages as an alternative to dairy products and at this year's Natural Products Expo East, it unveiled a new non-dairy milk alternative dubbed 'Organic Supermilk.' The milk-like product is [fortified with eight grams of protein](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk), plus calcium, Vitamin D and B12, as well as DHA Omega 3, making it a satisfying milk substitute that's full of benefits. As well as appealing to those with certain dietary preferences or needs, [non-dairy milk alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative) are catching the eyes of consumers who are looking to make plant-based swaps for conventional products, as they are able to offer greater nutritional value and support for the body. At Natural Products Expo East, the brand also unveiled an exotic new mango flavor for its [drinkable probiotic Cashewgurt line](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Non-dairy Milk Alternatives:** The trend of plant-based milk alternatives, such as Forager Project's Organic Supermilk, provides an opportunity for disruptive innovation in the dairy industry. - **Nutrient-fortified Beverages:** The trend of fortifying non-dairy drinks with added nutrients like protein, calcium, and vitamins presents an opportunity for disruptive innovation in the beverage industry. - **Plant-based Swaps:** The trend of consumers seeking plant-based alternatives to conventional products creates an opportunity for disruptive innovation in various industries, including food and beverage. ### Who This Affects Most - **Dairy Industry:** The non-dairy milk alternative trend presents a disruptive innovation opportunity for the traditional dairy industry. - **Beverage Industry:** The trend of nutrient-fortified non-dairy drinks provides a disruptive innovation opportunity for the beverage industry. - **Food Industry:** The plant-based swap trend presents a disruptive innovation opportunity for the food industry to develop new plant-based alternatives. ## Related on Trend Hunter - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md) - [Vegan-Friendly Yogurt Pouches](https://www.trendhunter.com/trends/forager-project.md) - [Dairy-Free Kids Yogurt Pouches](https://www.trendhunter.com/trends/cashewmilk-yogurt-pouches.md) - [Revolutionary Plant-Based Milks](https://www.trendhunter.com/trends/the-silk-nextmilk.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Fortified Non-Dairy Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-alternative.md)