# Dairy-Free Coffee Enhancers Starbucks and Nestle Debuted Two Non-Dairy Flavor Enhancers for Coffee By Colin Smith | Published 2022-04-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/non-dairy-coffee-enhancer References: [starbucksathome](https://www.starbucksathome.com/ca/en-ca/campaign/starbucks-coffee-enhancers)  [Starbucks](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers) and [Nestle](https://www.trendhunter.com/trends/plantbased-coffee-creamer) have introduced a new set of non-dairy coffee enhancers to pair with their famous line of at-home dairy coffee enhancers. The two new products are made with a unique blend of oats and almonds that creates a creamy non-dairy milk substitute. The dairy-free coffee enhancers are available in 'Caramel Macchiato' and 'Hazelnut Latte' flavors. While these flavors were already available in a dairy version, this new product line brings these iconic flavors to a wider variety of customers. Starbucks launched its at-home coffee enhancers last year, and since then, there has been outspoken demand for vegetarian and vegan options due to the high quality of these products. Eryn Pasut, the Marketing Director of Beverages at Nestle Canada, stated that these new products "provide the opportunity for more Canadians to become a barista in their own kitchen." The Caramel Macchiato and Hazelnut Latte non-dairy coffee enhancers are available now at select retailers across North America Image Credit: Starbucks, Nestle ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Non-dairy Flavor Enhancers:** The trend towards non-dairy coffee enhancers offers opportunities for the development of new products that cater to a growing demand for plant-based alternatives. - **At-home Coffee Enhancers:** The rise of at-home coffee enhancers presents opportunities for companies to create innovative, high-quality products that can be enjoyed by coffee drinkers at home. - **Vegetarian and Vegan Options:** The demand for vegetarian and vegan options offers opportunities for companies to create new products that cater to consumers' changing preferences and values. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend towards non-dairy coffee enhancers by creating new plant-based products and expanding existing lines to meet consumer demand. - **Retail:** The rise of at-home coffee enhancers presents opportunities for retailers to increase sales by offering a wider range of innovative and high-quality products to their customers. - **Marketing and Advertising:** The demand for vegetarian and vegan options offers opportunities for marketers and advertisers to create effective campaigns that appeal to consumers who are looking for more sustainable and ethical products. ## Related on Trend Hunter - [Indulgent At-Home Cafe Creamers](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Plant-Based Caramel Coffee Creamers](https://www.trendhunter.com/trends/alpro-barista-caramel.md) - [Zero-Sugar Oat-Based Creamers](https://www.trendhunter.com/trends/nutpods-barista-oatmilk.md) - [Plant-Based Coffee Creamers](https://www.trendhunter.com/trends/plantbased-coffee-creamer.md) - [Plant-Based Iced Coffee Creamers](https://www.trendhunter.com/trends/iced-caf-mixers.md) - [Cafe Drink-Inspired Creamers](https://www.trendhunter.com/trends/starbucks-creamers.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Seasonal Coffee Launches](https://www.trendhunter.com/trends/starbucks-8.md)