# Non-Alcoholic Craft Beer Kits Kit NA Brewing Curated a Non-Alcoholic Starter Pack for Dry January By Laura McQuarrie | Published 2023-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-starter-pack References: [kitna.beer](https://www.kitna.beer/collections/beer/products/starter-pack-variety-12pk?variant=42676550303920)  In 2024, hundreds of thousands of adults will be starting the new year by participating in Dry January and products like non-alcoholic starter packs promise to make the experience exceptional. Non-alcoholic beer company [Kit NA Brewing](https://www.trendhunter.com/trends/nonalcoholic-craft-beers) launched a limited-edition kit to help people get their "K*t" together. The brand's non-alcoholic starter pack includes an American blonde, an IPA and a hazy IPA, and while adults take a month-long break from drinking alcohol, they'll also be supporting a worthy cause with the purchase of the K*t. All proceeds go to Kit NA's [Mental Health Organization](https://www.trendhunter.com/trends/mango-lime) Partner, [Sound Mind Live](https://www.trendhunter.com/trends/tuned-in-to-mental-health). Kit NA Brewing's first variety pack shares a sampling of its award-winning, premium craft beers, which are ready to be sipped and savored during and after Dry January. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 70% | Freshness: 19% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Craft Beer:** Craft breweries are creating non-alcoholic craft beer kits to cater to the growing demand for non-alcoholic beverages, offering an exceptional experience for consumers participating in Dry January. - **Dry January:** Dry January is a trend where adults abstain from alcohol for a month, leading to the emergence of non-alcoholic starter packs that provide a range of non-alcoholic beer options for the month-long challenge. - **Mental Health Partnership:** Brands like Kit NA Brewing are partnering with mental health organizations to donate proceeds from non-alcoholic craft beer kits sold during Dry January, creating a meaningful initiative that supports a worthy cause. ### Where This Applies - **Craft Beer:** The craft beer industry is adapting to the rising demand for non-alcoholic beverages by offering non-alcoholic craft beer options, which present disruptive innovation opportunities in the market. - **Beverage:** The beverage industry is witnessing a shift towards non-alcoholic options, with non-alcoholic starter packs targeting consumers participating in Dry January and opening up disruptive innovation possibilities. - **Mental Health:** The mental health industry is collaborating with brands in the non-alcoholic craft beer sector to raise awareness and funds, leading to potential disruptive innovation opportunities in supporting mental health causes. ## Related on Trend Hunter - [Dry January Kits](https://www.trendhunter.com/trends/dry-january-survival-kits.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Non-Alcoholic Craft Beer Initiatives](https://www.trendhunter.com/trends/nonalcoholic-craft-beers.md) - [Dry January Kits](https://www.trendhunter.com/trends/sensori.md) - [Sober October Campaigns](https://www.trendhunter.com/trends/sober-october-campaign.md) - [Non-Alcoholic Brew Boxes](https://www.trendhunter.com/trends/special-effects-variety-pack.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Alcohol-Free Subscription Partnership](https://www.trendhunter.com/trends/nonalcoholic-beer-hellofresh-partnerships-na.md) - [Mixed-ABV Beer Packs](https://www.trendhunter.com/trends/holiday-detox-pack.md)