# Citrus-Forward Non-Alcoholic Spirits ZEO Mimics the Flavor & Mouthfeel of Alcohol with Botanicals By Laura McQuarrie | Published 2020-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-spirits References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/11/simone-caporale-unveils-non-alcoholic-spirit-zeo/) & [feelzeo](https://feelzeo.com/) ZEO's Botanical Dry is a new non-alcoholic spirit that was created to replicate the flavor and mouthfeel of alcohol. Over the course of a few years, the creators of ZEO perfected its own blend of nine natural botanicals to create a [zero-ABV spirit](https://www.trendhunter.com/trends/haymans-london-0) that can be enjoyed as an alternative to gin or vodka. As the brand promises, "crisp, aromatic and with the same warmth as alcohol, you’d never guess Botanical Dry is a non-alcoholic spirit." Botanical Dry can be added to cocktails or consumed on its own to appreciate its [citrus-forward flavors](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz). As well as being free from alcohol, Botanical Dry contains no gluten or sugar, plus it's vegan-friendly and lower in calories than its alcoholic counterparts. ZEO also makes an amber-colored Spiced Oak that's perfect for making an Old Fashioned sans the alcohol. Image Credit: ZEO ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Spirits:** Opportunity to create new and innovative non-alcoholic drinks that replicate the flavor and mouthfeel of alcohol using natural botanicals. - **Citrus-forward Beverages:** Opportunity to bring the bold and refreshing flavors of citrus to the forefront of non-alcoholic drinks, adding a new twist to classic drinks. - **Vegan and Gluten-free Spirits:** Opportunity to cater to a wider consumer base by creating non-alcoholic spirits that are vegan and gluten-free, making them accessible to those with dietary restrictions. ### Industries Being Reshaped - **Beverage Industry:** Opportunity to create a new market segment for non-alcoholic spirits that cater to consumers looking for a healthier and alcohol-free alternative to classic drinks. - **Hospitality Industry:** Opportunity to cater to a growing demand for non-alcoholic beverages by offering a unique and sophisticated experience that replicates the taste and mouthfeel of traditional cocktails. - **Health and Wellness Industry:** Opportunity to capitalize on the trend of consumers looking for healthier and low-calorie alternatives to traditional alcoholic beverages by creating botanical-based non-alcoholic spirits that cater to this market segment. ## Related on Trend Hunter - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Plant-Based Alcohol Alternatives](https://www.trendhunter.com/trends/tenneyson.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Aperitif-Inspired No-Alcohol Spirits](https://www.trendhunter.com/trends/botivo.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md)