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# Sparkling Non-Alcoholic Mimosas
Welch's Non-Alcoholic Sparkling Mimosa is a Crisp Brunch Beverage

By Laura McQuarrie | Published 2019-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-mimosa
References: [prnewswire](https://www.prnewswire.com/news-releases/welchs-brings-the-bubbly-to-brunch-with-a-new-non-alcoholic-sparkling-mimosa-300819093.html) & [welchs](http://www.welchs.com/)

Exclusively at [Target](https://www.trendhunter.com/trends/bloom-nutrition-2) this spring, a sparkling non-alcoholic mimosa will be available from [Welch's](https://www.trendhunter.com/trends/welchs-zero). The refreshing beverage has the potential to be enjoyed during celebratory occasions and brunch, providing a bright, refreshing and crisp citrus flavor. The family-friendly Welch's Non-Alcoholic Sparkling Mimosa sets itself apart as an option that provides all of the taste of a mimosa without the possibility of feeling hungover.

Welch's previously introduced a Non-Alcoholic Rosé for special occasions and gatherings and this new offering specifically provides a bubbly option for breakfast and brunch occasions. Welch's 80-calorie Non-Alcoholic Sparkling Mimosa is made with a base of grapes that are grown in the USA and naturally gets its sweetness from fruit juice.

With many consumers looking to explore better-for-you beverages and alcohol-free alternatives, Welch's Non-Alcoholic Sparkling Mimosa is a sophisticating and satisfying substitute for a brunch staple.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 12% | Activity: 19% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Non-alcoholic Alternatives:** The trend of exploring alcohol-free options presents opportunities for creating sophisticated and satisfying non-alcoholic beverages.
- **Brunch Beverages:** The trend of brunch culture presents opportunities for creating refreshing and bright beverages that can be enjoyed during celebratory occasions and gatherings.
- **Better-for-you Beverages:** The trend of prioritizing health and wellness presents opportunities for creating low-calorie and naturally sweetened beverages with healthier ingredients.

### Where This Applies

- **Beverage Industry:** The beverage industry has the opportunity to innovate and create new non-alcoholic and low-calorie alternatives to traditional alcoholic options.
- **Hospitality Industry:** Restaurants, bars and hotels can explore the trend of brunch culture and offer refreshing and sophisticated non-alcoholic beverage options.
- **Retail Industry:** Retailers have the opportunity to capitalize on the trend of exploring better-for-you beverages and offer a wide variety of low-calorie and naturally sweetened beverage options to consumers.

## Related on Trend Hunter

- [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md)
- [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md)
- [Low-Calorie Canned Mimosas](https://www.trendhunter.com/trends/vizzy-mimosa.md)
- [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling.md)
- [Alcohol-Free Raspberry Rosés](https://www.trendhunter.com/trends/sparkling-raspberry-rose.md)
- [RTD Sparkling Mimosas](https://www.trendhunter.com/trends/darling-mimosa.md)
- [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md)
- [Free-From Canned Mimosas](https://www.trendhunter.com/trends/canned-mimosa.md)
- [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md)
