# Canned Mocktail Spritzes Little Saints' Non-Alcoholic Hugo Spritz Features Functional Mushrooms By Laura McQuarrie | Published 2026-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-hugo-spritz References: [instagram](https://www.instagram.com/p/DZ-cJxrpjh2/) & [littlesaints](https://littlesaints.com/products/hugo-spritz?variant=47853776371865)  For many Millennial and Gen Z drinkers, the spritz is the ultimate refresher that matches long, sun-soaked days without the weight of a spirit-forward pour, and Little Saints takes this further with its new, non-alcoholic [Hugo Spritz](https://www.trendhunter.com/trends/hugo-spritz-mocktail) cocktail in a can. This new addition to the brand's mocktail range sees elderflower unite with mint in a bubbly base boosted by organic reishi, lion’s mane, and heart-opening damiana (a wild flowering shrub native to Mexico, Central America, and the American Southwest) for a slight "take the edge off" feeling associated with an uplifted mood, more relaxation, and less tension. Altogether cooling, refreshing, crisp and floral with ingredients to warm the senses, [Little Saints'](https://www.trendhunter.com/trends/canned-mocktails) non-alcoholic Hugo Spritz promises an enticing experience with zero grams of sugar. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 40% | Activity: 42% | Freshness: 82% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Mocktails:** Botanical alcohol alternatives with mood-supporting ingredients signal new space for premium beverages that deliver social ritual, refreshment, and perceived wellness without intoxication. - **Adaptogenic Spritzes:** Mushroom- and herb-infused spritz formats blend European aperitif cues with functional wellness, creating differentiation beyond conventional sparkling waters and sodas. - **Zero-sugar Canned Cocktails:** Sugar-free ready-to-drink mocktails reflect rising demand for indulgent flavors with cleaner nutrition profiles, especially among younger consumers moderating alcohol and sweeteners. ### Sectors Adopting This - **Non-alcoholic Beverages:** The category is evolving from simple alcohol substitutes into sophisticated lifestyle products built around flavor complexity, convenience, and wellness-adjacent benefits. - **Functional Foods:** Ingredient systems such as reishi, lion’s mane, and damiana extend functional positioning into social drinking occasions, broadening the role of supplements in everyday consumption. - **Ready-to-drink Beverages:** Canned premium mocktails create shelf-stable formats for elevated at-home, outdoor, and event-based occasions where portability and experience-driven branding influence purchase decisions. ## Related on Trend Hunter - [Refreshing Ready-to-Drink Spritzes](https://www.trendhunter.com/trends/spritz-del-conte-hugo-spritz.md) - [Menu-Paired Sodas](https://www.trendhunter.com/trends/fanta-vanilla-cherry-spritz.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Alcohol-Free Sparkling Wine Spritzes](https://www.trendhunter.com/trends/hugo-spritz-mocktail.md) - [Alcohol-Free Spritz Refreshments](https://www.trendhunter.com/trends/bottlegreen-spritz.md) - [Ready-to-Pour Private Label Cocktails](https://www.trendhunter.com/trends/coop-spritz-range.md) - [Upcycled Botanical Gins](https://www.trendhunter.com/trends/wonky-apple-and-fennel-gin.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Celebrity RTD Expansions](https://www.trendhunter.com/trends/della-vite-launched.md)