# Non-Alcoholic Hop Water Snake River Seltzer is Made with Just Water, Hops and Ascorbic Acid By Laura McQuarrie | Published 2020-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-hop-water References: [foodandwine](https://www.foodandwine.com/drinks/the-newest-beverage-trend-is-hoppy-drinks-that-arent-beer) & [snakeriverbrewing](https://snakeriverbrewing.com/product/hop-water/) [Snake River Brewing's](https://www.trendhunter.com/trends/american-wagyu-prime-rib) Snake River Seltzer is a [non-alcoholic hop water beverage](https://www.trendhunter.com/trends/hopinfused-sparkling-water) that is made with just a handful of simple ingredients, including water, hops and ascorbic acid. The alcohol-free beverage is free from carbs and calories, as well as sugar and sweeteners, offering a refreshing way for people to enjoy the taste and aroma of Idaho hops. As the beverage is packaged in a canned format, it can be enjoyed straight out of the can, or alternatively mixed into a cocktail to provide a uniquely flavored base. Breweries and beverage companies are experimenting with a variety of hop-forward products, especially at a time when consumers are increasingly interested in [full-flavor, non-alcoholic options](https://www.trendhunter.com/trends/alcohol-free-brews). Image Credit: Snake River Brewing ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverage Trends:** With the rise of sober curiosity, companies can innovate and introduce new non-alcoholic beverage options to cater to non-drinkers and health-conscious consumers. - **Hop-infused Product Trends:** Incorporating hops into various products other than beer, such as water, can provide a unique sensory experience and allow companies to differentiate themselves in the market. - **Sustainable Packaging Trends:** Using canned packaging for non-alcoholic beverages can offer a more eco-friendly option that is lightweight, easy to transport, and recyclable. ### Sectors Adopting This - **Beverage Industry:** Companies in the beverage industry can capitalize on the demand for non-alcoholic options and experiment with non-traditional ingredients like hops to cater to changing consumer preferences. - **Craft Brewing Industry:** Craft breweries can expand their product lines beyond beer and try incorporating hops into other non-alcoholic beverages to diversify and attract new customers. - **Eco-friendly Packaging Industry:** In response to the growing demand for sustainable packaging options, companies in the packaging industry can explore the use of cans for non-alcoholic beverages as a greener alternative to traditional glass bottles. ## Related on Trend Hunter - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md) - [Festively Spiced Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-spiced-apple.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Refreshing Sparkling Hop Waters](https://www.trendhunter.com/trends/sparkling-hop-water.md)