# Alcohol-Free Sparkling Tonics Twenty Third Street Launched a Non-Alcoholic G&T for Dry July By Laura McQuarrie | Published 2022-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-g-t References: [beveragedaily](https://www.beveragedaily.com/Article/2022/07/05/New-beverage-launches-July-2022-from-gin-to-RTDs/) & [23rdstreetdistillery.au](https://www.23rdstreetdistillery.com.au/)  For Dry July, South Australian distillery Twenty Third Street introduced a non-alcoholic G&T. The 300ml cans are free from both sugar and alcohol and they promise all the best qualities of the distillery's gin and tonic, sans the alcohol. The vibrant [non-alcoholic canned refreshment](https://www.trendhunter.com/trends/free-af-afterglow-infused) is packed with [distilled botanicals and citrus](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo), plus a crisp texture for anytime enjoyment. This non-alcoholic take on a classic cocktail speaks to the many young consumers who are leading the moderate drinking movement. The canned cocktails stand out with a bright, primary color scheme and a leafy pattern that tells the story of the botanicals that give the product its flavor. While the used to be a gap in the market for non-drinkers, consumers are now more spoiled for choice than ever, and it's easy to enjoy the world's most [classic cocktails without any alcohol](https://www.trendhunter.com/trends/dirty-virgin) whatsoever. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 14% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Cocktails:** The trend of alcohol-free alternatives to traditional cocktails is growing, driven by the demand of young consumers for healthier and more moderate drinking options. - **Botanical-infused Beverages:** The popularity of botanicals in alcoholic beverages is expanding to the non-alcoholic beverage market, creating opportunities for companies to explore new flavor profiles and ingredients. - **Canned Specialty Drinks:** Canned cocktails are becoming increasingly popular due to their convenience and ability to reach a wider audience, providing opportunities for companies to innovate and offer unique products in this space. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore new non-alcoholic products and flavors to cater to consumers who are seeking healthier and more diverse drink options. - **Hospitality Industry:** The hospitality industry can cater to customers who are looking for non-alcoholic options by adding alcohol-free cocktails to their menus and offering unique and innovative options. - **Packaging Industry:** The rise of canned cocktails and non-alcoholic beverages presents opportunities for the packaging industry to create innovative and sustainable packaging alternatives for these products. ## Related on Trend Hunter - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Non-Carbonated Booze-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint.md) - [Zero-Proof Gin Cocktails](https://www.trendhunter.com/trends/romeos-gin.md)