# Mock Beer Beverages Sapporo+ is a Non-Alcoholic Drink That Tastes Like Beer By Laura McQuarrie | Published 2015-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-drink References: [the-japan-news](http://the-japan-news.com/news/article/0002028230) As the beverage industry is now seeing a slow decline in the sales of alcoholic drinks, it was only a matter of time before [non-alcoholic drinks](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) started to become more popular. Big brands like Sapporo are even beginning to be affected, which is why the Japanese beer brand is introducing a new [alcohol-free beverage](https://www.trendhunter.com/trends/brewdog-mello) by the name of Sapporo+. This beer-like drink is sold in a can and is said to suppress an increase in blood sugar levels after a meal. This is thanks to the inclusion of a dietary fiber derived from corn called dextrin. Since this product boasts a specific health benefit, it has even received tokuho certification in Japan as a [non-alcoholic beer](https://www.trendhunter.com/trends/eastern-market-brewing). Although this is a beer-free product, Sapporo+ will be labeled as a drink for adults over the age of 20 and it will be displayed in the alcohol section to deter minors. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beverages:** The rise of non-alcoholic beverages presents opportunities for companies to innovate and create health-conscious products such as Sapporo+. - **Functional Beverages:** Sapporo+ highlights the trend of functional beverages with added health benefits and presents opportunities for companies to innovate in this space. - **Alternative Drinks:** Sapporo+ represents the trend towards alternative drinks and presents opportunities for companies to explore new ingredients and formulations for non-alcoholic options. ### Where This Applies - **Beverage:** Sapporo+ showcases the potential for companies in the beverage industry to innovate with non-alcoholic, functional, and alternative drinks. - **Health and Wellness:** The rise of health-conscious non-alcoholic beverages like Sapporo+ provides opportunities for companies in the health and wellness industry to explore the intersection of food and health. - **Retail:** With the shift towards non-alcoholic drinks, retailers have the opportunity to innovate by creating unique in-store displays and marketing campaigns for products like Sapporo+. ## Related on Trend Hunter - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Non-Alcoholic Sake Products](https://www.trendhunter.com/trends/nonalcoholic-sake.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Booze-Free Mexican-Style Beers](https://www.trendhunter.com/trends/mexicanstyle-beer.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md) - [Alcohol-Free Chinese Lagers](https://www.trendhunter.com/trends/chinese-lager.md)