# Enriched Non-Alcoholic Beverages Two Roots Brewing Co.'s Non-Alcoholic Craft Beer Has Vitamin B12 By Laura McQuarrie | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-craft-beers References: [prnewswire](https://www.prnewswire.com/news-releases/bevmo-to-exclusively-carry-two-roots-brewing-co-non-alcoholic-craft-beer-300907316.html) & [tworootsbrewingco](http://www.tworootsbrewingco.com/) Two Roots Brewing Co. is known for producing non-alcoholic THC-infused craft beers, is now introducing purely [non-alcoholic craft beers](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1) to BevMo! to diversify its innovative adult beverage portfolio to touch on products that are alcoholic, non-alcoholic and cannabis-infused. Knowing that many people are interested in non-alcoholic beer for the sake of [mindful consumption](https://www.trendhunter.com/trends/alcohol-free-brews), Two Roots is now catering to young drinkers who are looking for a better-for-you craft beer experience, as the non-alcoholic versions of its products are low in calories, [fortified with Vitamin B12](https://www.trendhunter.com/trends/super-natural-lager) and rich in electrolytes to fuel an active lifestyle. The non-alcoholic styles from the brewery include: Lager, New West IPA, and Wheat, which set themselves apart from others like the limited-edition seasonal Mango Dango and Straight Drank. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Non-alcoholic Beverages:** The trend of craft non-alcoholic beverages provides an opportunity for innovation in creating flavorful and high-quality non-alcoholic drink options. - **Mindful Consumption:** The trend of mindful consumption opens up possibilities for developing products that cater to health-conscious consumers seeking better-for-you beverage options. - **Functional Beverage Innovation:** The trend of adding functional ingredients like vitamins and electrolytes to beverages presents an opportunity to create innovative drinks that provide additional health benefits. ### Who This Affects Most - **Craft Brewery:** Craft breweries can explore the non-alcoholic market segment by producing high-quality non-alcoholic beverages to cater to consumers looking for an alternative to traditional alcoholic options. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for better-for-you beverages by creating and promoting non-alcoholic drink options that align with consumers' mindful consumption and active lifestyle preferences. - **Functional Beverage:** The functional beverage industry can incorporate innovative ingredients like vitamins and electrolytes into their products to cater to the growing consumer interest in functional and health-enhancing beverages. ## Related on Trend Hunter - [Alcohol-Free Beer Capsules](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol.md) - [Ultra-Rich Non-Alcoholic Beers](https://www.trendhunter.com/trends/deschutes-brewery.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [THC/CBD-Infused Craft Beers](https://www.trendhunter.com/trends/ceria.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md)