# Crisp Non-Alcoholic Brews Sierra Nevada's Non-Alcoholic Brews are Traditionally Fermented By Laura McQuarrie | Published 2023-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-brews References: [beveragedynamics](https://beveragedynamics.com/2023/11/17/sierra-nevada-nonalcoholic-beer-trail-pass-ipa-golden/) & [sierranevada](https://sierranevada.com/non-stop-adventure)  Tons of beer brands are entering the non-alcoholic space and [Sierra Nevada](https://www.trendhunter.com/trends/hop-splash) is one of the newest ones, joining the ranks of other brands diversifying their options for drinkers and non-drinkers alike with non-alcoholic brews. This first-of-its-kind release from Sierra Nevada introduces Trail Pass IPA and Trail Pass Golden, both of which are refreshing options that suit moments that call for non-alcoholic offerings. Notably, both of these products are made with traditional fermentation methods rather than alcohol removal post-brewing. As such, Sierra Nevada reports that "this process results in a higher-quality beverage more like traditional beer, but with less than 0.5% ABV." In addition to its new non-alcoholic brews, Sierra Nevada debuted Hop Splash Citrus as a [zero-alcohol sparkling water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water) infused with real fruit juice. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 38% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beer Brands:** The non-alcoholic space is experiencing a surge of beer brands diversifying their options for drinkers and non-drinkers alike with non-alcoholic brews. - **Traditional Fermentation Methods:** Sierra Nevada's non-alcoholic brews stand out as they are made with traditional fermentation methods rather than alcohol removal post-brewing, resulting in high-quality beverages more like traditional beer. - **Zero-alcohol Sparkling Water:** Sierra Nevada expands beyond non-alcoholic beer by introducing Hop Splash Citrus, a zero-alcohol sparkling water infused with real fruit juice. ### Industries Being Reshaped - **Beverage Industry:** The non-alcoholic beer trend presents opportunities for growth and innovation within the beverage industry. - **Craft Beer Industry:** Traditional fermentation methods in non-alcoholic brews can disrupt the craft beer industry by appealing to a wider range of consumers. - **Sparkling Water Industry:** The introduction of zero-alcohol sparkling water infused with real fruit juice by Sierra Nevada opens up possibilities for innovation within the sparkling water industry. ## Related on Trend Hunter - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Alcohol-Free Beer Capsules](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Ultra-Rich Non-Alcoholic Beers](https://www.trendhunter.com/trends/deschutes-brewery.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Dank Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-west-coast-ipa.md)