# Botanical Non-Alcoholic Beverages Outsider Ferments, Distills & Presses Botanicals for Its Drinks By Laura McQuarrie | Published 2018-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-beverages References: [thedieline](http://www.thedieline.com/blog/outsiders-adds-a-botanical-twist-to-their-beverage) & [outsiderdrinks](https://www.outsiderdrinks.co.uk/) Grains like barley and sorghum are used in the making of many alcoholic drinks, but Outsider makes these ingredients and other [premium botanicals](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) the feature of its non-alcoholic beverages. Outsider sets itself apart by fermenting, distilling and pressing premium botanical ingredients into non-alcoholic beverages, describing that its "craft is for those who seek the unconventional." The products from outsider are designed to defy expectations with unconventional, never-been-tried-before flavor and ingredient pairings. Some of the innovative [zero-proof drinks](https://www.trendhunter.com/trends/zeroproof-retailer) offered by Outsider include distilled orange blossom water and Sorghum, made with barrel-aged cider vinegar, extra-dark organic maple sugar, ginger and sorghum. At the same time many consumers are looking to explore the non-alcoholic beverage space, they are seeking out craft drinks that promise an experience that won't compromise on flavor. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Non-alcoholic Beverages:** Crafting non-alcoholic beverages with unconventional flavor and ingredient pairings. - **Premium Botanical Ingredients:** Using premium botanical ingredients to create unique non-alcoholic beverages. - **Zero-proof Drinks:** Offering innovative zero-proof drinks with distinct flavor profiles. ### Industries Being Reshaped - **Beverage Manufacturing:** Opportunity for beverage manufacturers to tap into the growing demand for craft non-alcoholic beverages. - **Artisanal Food and Drink:** Opportunity for artisanal food and drink producers to incorporate premium botanical ingredients into their products. - **Hospitality and Entertainment:** Opportunity for hospitality and entertainment venues to offer a unique selection of zero-proof drinks to cater to non-alcoholic beverage enthusiasts. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Alcoholic Botanical Brewers](https://www.trendhunter.com/trends/coldraw.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md) - [Ethanol-Free Botanical Distillates](https://www.trendhunter.com/trends/kerry.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Non-Alcoholic Canned Cocktails](https://www.trendhunter.com/trends/wild-tonic-wanderer-series.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md)