# Vibrant Non-Alcoholic Aperitivos These Non-Alcoholic Aperitivos Supports Mindful Consumption By Laura McQuarrie | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection References: [prnewswire](https://www.prnewswire.com/news-releases/martini--rossi-launches-non-alcoholic-aperitivo-range-a-naturally-vibrant-collection-of-fresh-tasting-and-floral-libations-301465051.html)  [MARTINI & ROSSI](https://www.trendhunter.com/trends/spritz-mindfully) is debuting a premium range of [Non-Alcoholic Aperitivo](https://www.trendhunter.com/trends/wilderton-aperitivo) products that offer a "balanced and sophisticated, moderate approach to yearlong consumption." To support consumers during Dry January and beyond, these products share the experience of a full-flavored, Italian-style dry spirit. Leveraging its expertise in working with wine and herbs, MARTINI & ROSSI promises to transport customers on a journey to Italy through the senses. While MARTINI & ROSSI Non-Alcoholic Floreal is said to have a refreshingly light and botanical flavor profile with notes of chamomile, MARTINI & ROSSI Non-Alcoholic Vibrante is described as well-balanced and fruity with bright notes of Italian bergamot. These non-alcoholic aperitivos cater to the growing numbers of [sober-curious consumers](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) who desire full-flavor beverages and mindful experiences. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverages:** Developing non-alcoholic alternatives to traditional spirits or beverages can cater to the growing sober-curious market and offer a disruptive innovation opportunity for the beverage industry. - **Mindful Consumption:** Supporting mindful consumption through offering non-alcoholic, flavorful beverages as an alternative can appeal to conscious consumers and present a disruptive innovation opportunity for the food and beverage industry. - **Herb-infused Beverages:** Infusing beverages with herbal flavors can present unique taste experiences and cater to the growing consumer desire for full-flavor non-alcoholic beverages, offering a disruptive innovation opportunity for the food and beverage industry. ### Who This Affects Most - **Beverage Industry:** The beverage industry can develop and market non-alcoholic alternatives to traditional spirits or beverages to cater to the sober-curious market and offer a disruptive innovation opportunity. - **Food and Beverage Industry:** The food and beverage industry can present non-alcoholic, flavorful beverages as an alternative that supports mindful consumption and appeals to conscious consumers, offering a disruptive innovation opportunity. - **Herbal Supplements Industry:** The herbal supplements industry can explore the infusion of herbal flavors in beverages to present unique taste experiences and cater to the growing demand for full-flavor non-alcoholic beverages, offering a disruptive innovation opportunity. ## Related on Trend Hunter - [Alcohol-Free Italian Refreshments](https://www.trendhunter.com/trends/nonalcoholic-products.md) - [Dry January Cocktail Kits](https://www.trendhunter.com/trends/spritz-mindfully.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Martini-Inspired Mocktails](https://www.trendhunter.com/trends/martini-style-cocktails.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Alcohol-Free RTD Aperitivos](https://www.trendhunter.com/trends/figlia.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md)