# Non-Alcoholic Red Wines Sovi Wine Co. is a Sommelier-Owned Non-Alcohol Wine Company By Laura McQuarrie | Published 2021-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/non-alcohol-wine References: [bevindustry](https://www.bevindustry.com/articles/94493-sovi-wine-non-alcohol-red-blend) & [drinksovi](https://drinksovi.com/collections/products)  Sommelier-owned non-alcohol wine company [Sovi Wine Co.](https://www.trendhunter.com/trends/sovi) recently launched its second product, Sovi Red Blend. Made with quality grapes that are sustainably grown in California, the red blend is said to be dry and rich with notes of black raspberry, dark cherry and baking spices. This blend in particular is bound to speak to fans of Cabernet and its strong qualities make it a perfect pairing for a variety of foods. The portable size of the can also means that it lends itself well to a variety of social settings and adventures. Cans of the ready-to-drink [alcohol-removed wine](https://www.trendhunter.com/trends/premium-alcohol-removed-wine) are gluten-free, as well as [low in sugar and calories](https://www.trendhunter.com/trends/svelte-wine). The new Sovi Red Blend joins the company's Sovi Sparkling Rosé, offering even more options to consumers who are interested in drinking less alcohol or none at all. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 69% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beverages:** The rise of non-alcoholic beverages presents a disruptive innovation opportunity for wine companies to tap into a market of consumers seeking healthier alternatives. - **Sustainability:** With a growing interest in sustainable and eco-friendly practices, there is an opportunity for companies to showcase their commitment to environmental responsibility and attract environmentally-conscious consumers. - **Convenience:** As the world becomes more fast-paced and on-the-go, companies that offer portable and ready-to-drink options have an opportunity to cater to consumers seeking convenient, yet quality beverages. ### Where This Applies - **Wine:** The wine industry has an opportunity to tap into the growing non-alcoholic beverage market by offering quality alternatives to traditional wine. - **Sustainable Agriculture:** With a commitment to sustainable agriculture and environmentally-friendly practices, companies have the potential to attract consumers who prioritize these values. - **Ready-to-drink:** The ready-to-drink beverage industry has a chance to innovate with quality non-alcoholic options for consumers seeking convenient and healthy beverages. ## Related on Trend Hunter - [Premium Non-Alcoholic Wines](https://www.trendhunter.com/trends/nonalcoholic-wines.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Non-Alcoholic Red Wine Blends](https://www.trendhunter.com/trends/non-alcoholic-red-wine.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcoholremoved-wine.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Non-Alcoholic Sparkling Orange Wines](https://www.trendhunter.com/trends/sparkling-orange-wine.md)