# Crispy Calorie-Conscious Chocolates The Nomo Crispy Mo Has a Delicious, Free-From Recipe By Michael Hemsworth | Published 2023-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nomo-crispy-mo References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/nomo-launch-crispy-mo-for-kids-12-05-2023/) & [nomochoc](https://nomochoc.com)  The [Nomo Crispy Mo](https://www.trendhunter.com/trends/choc-orange-crunch-bar) is a new chocolate product being launched in the UK as a treat for children to let them enjoy the flavor of a sweet treat in a decidedly more lifestyle-conscious way. The product features creamy chocolate packed with pieces of crispy rice and maintains a sub-100-calorie recipe to make it a portioned indulgence for consumers to enjoy anytime the mood strikes. The product has a free from formula that has no dairy, gluten, nuts or eggs in the mix, while also being vegan-friendly to ensure it's as applicable as possible for the modern consumer lifestyle. Brand Manager Jac Tyrrell spoke on the Nomo Crispy Mo saying, "Crispy Mo is more than just a snack, but part of a movement towards inclusivity. Set to rival popular mainstream kids’ impulse products, Crispy Mo is made with delicious creamy chocolate and rice crispy pieces, and makes a perfect addition for packed lunches, picnics, party bags and after-school treats." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 34% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Free-from Treats:** Opportunity to tap into the growing demand for allergen-free snack options with innovative and delicious free-from recipes. - **Sub-100-calorie Indulgences:** Innovation opportunity for creating portioned indulgences that are satisfying and delicious while still maintaining a low calorie count. - **Inclusive Snacking:** Opportunity to promote inclusivity and appeal to a wider audience with products that are vegan-friendly and free from common allergens. ### Who This Affects Most - **Confectionery:** Innovative recipes and unique packaging designs for non-traditional, health-conscious, and free-from confectioneries can capture a wider audience. - **Child Snacking:** Innovative and healthy snacking options that appeal to children, including allergen-free products, are a growing market for businesses. - **Plant-based Food:** Opportunities available for vegan-friendly, plant-based snack options for consumers looking to eat healthier with free-from options. ## Related on Trend Hunter - [Child-Friendly Dairy-Free Easter Treats](https://www.trendhunter.com/trends/nomo-kids-easter-products.md) - [Artisan-Inspired Plant-Based Chocolates](https://www.trendhunter.com/trends/nomo-chocolate-bars.md) - [Festive Free-From Chocolate Products](https://www.trendhunter.com/trends/nomo-chocolate.md) - [Free-From Easter Treat Ranges](https://www.trendhunter.com/trends/nomo-easter-chocolate.md) - [Dairy-Free Crispy Chocolate Snacks](https://www.trendhunter.com/trends/crispy-bites1.md) - [Cookie Dough Chocolate Bunnies](https://www.trendhunter.com/trends/cookie-dough-bunny.md) - [Bear-Shaped Holiday Treats](https://www.trendhunter.com/trends/nomo-1.md) - [Coconut-Packed Plant-Based Chocolates](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar.md) - [Vegan Holiday Candy Products](https://www.trendhunter.com/trends/nomo-sharing-box.md)