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# Broccoli-Powered Performance Enhancers
nomio Reduces Lactic Acid Buildup to Support Rapid Recovery

By Laura McQuarrie | Published 2025-08-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nomio
References: [cyclingnews](https://www.cyclingnews.com/features/first-cherry-now-broccoli-how-does-the-latest-cycling-juice-supplement-improve-performance/) & [drinknomio](https://drinknomio.com/products/nomio-i-6)

![Broccoli-Powered Performance Enhancers](https://cdn.trendhunterstatic.com/thumbs/580/nomio.jpeg)

nomio is an advanced product for [endurance and recovery](https://www.trendhunter.com/trends/move-endurance-pre-workout) developed specifically for athletes, and it works to reduce lactic buildup and oxidative stress in muscles with compounds from carefully cultivated, non-domesticated strains of organic broccoli sprouts. This natural performance enhancer, fueled by only natural, organic ingredients—80% broccoli sprout extracts 80%, 15% lemon and 5% sugar—is based on clinical science from Karolinska Institute and [Swedish School of Sports Science](https://www.trendhunter.com/trends/ikea-korea-1).

In 2025, Mads Pedersen trusted nomio to give him the edge he needed, and the Danish cyclist crossed the finish line in first place and won the Gent-Wevelgem race.

Currently, nomio ships to all countries within the European Union, and it's set to be available to customers in the United States and Canada, pending [FDA](https://www.trendhunter.com/trends/red-boost) approval.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 62% | Activity: 68% | Freshness: 47%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Natural Performance Supplements:** The rise of plant-based performance enhancers like nomio marks a shift towards natural solutions in sports nutrition.
- **Bioactive Plant Compounds:** The utilization of bioactive compounds from non-domesticated broccoli sprouts highlights a trend towards specialized agriculture for health products.
- **Scientific Sports Nutrition:** The integration of clinical science in product development reflects a trend towards more scientifically-backed sports nutrition solutions.

### Industries Being Reshaped

- **Nutraceuticals:** The development of broccoli-based performance enhancers unveils growth potential in the nutraceuticals industry focusing on natural ingredients.
- **Organic Farming:** The demand for specific strains of organic broccoli sprouts creates opportunities for innovation within the organic farming sector.
- **Sports Science:** Collaborations between sports science institutions and product developers could revolutionize the sports supplement industry with new health-focused advancements.

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