# Chilled Japanese Coffees The Nomi Brand Unviels Three New Japanese-Inspired Cold Coffee Brews By Ady Floyd | Published 2015-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nomi References: [foodbev](http://www.foodbev.com/news/nomi-launches-japanese-inspired-mixed-cold-brew-coffees/) & [nomidrinks](http://www.nomidrinks.com/blog/) Nomi launched a new line of [cold coffee brews](https://www.trendhunter.com/trends/readytodrink-cold-brew) that features three unique Japanese-inspired flavors. The new range of all-natural cold coffees includes 'Tokyo Black,' 'Kyoto Iced' and 'Osaka Almond' flavors. These three flavors provide a unique selection to suit various tastes. The entire line is made with 100 percent natural ingredients. In order to maintain a smooth flavor experience, the coffees are never heated. Instead of brewing these beverages, Nomi uses a [16 hour cold brewing system](https://www.trendhunter.com/trends/cold-brew-coffee-line) that ensures low acidity and a reduced calorie count. This collection of cold coffees was inspired by the [ready-to-drink caffeine products](https://www.trendhunter.com/trends/iced-coffee-range) currently available throughout Japan. The unique differentiating factor of this brand is its focus on all-natural ingredients and the use of reduced sugars. Each coffee is also packaged in a glass bottle with a resealable lid that allows consumers to bring coffee wherever they go. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Japanese-inspired Cold Coffee Brews:** Opportunity for coffee retailers to create their own unique line of cold coffee with regional flavors using natural ingredients. - **All-natural Cold Brew Coffee:** Opportunity to innovate with cold brewing process using only natural ingredients and no artificial flavors or sweeteners. - **Resealable Glass Bottled Coffee:** Opportunity for beverage industries to introduce more eco-friendly packaging options for cold coffee products. ### Industries Being Reshaped - **Beverage:** The natural ingredients trend in cold brew coffee presents opportunities for beverage brands to promote healthier options and appeal to consumers with dietary restrictions. - **Retail:** The Japanese-inspired cold brew coffee trend presents an opportunity for retailers to create unique and exclusive coffee lines to attract existing and new customers. - **Sustainability:** The availability of resealable glass bottles for cold coffee presents an eco-friendly and sustainable packaging option, especially for industries where plastic is typically used. ## Related on Trend Hunter - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Ready-to-Drink Cold Lattes](https://www.trendhunter.com/trends/coldpresso-latte-line.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md)