# Artisanal Fragrance Wipes nomaterra's On-the-Go Eau Fraiche Wipes Boast Three Key Scents By Jana Pijak | Published 2021-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nomaterra References: [nomaterra](https://www.nomaterra.com/collections/shop/products/getaway-on-the-go-eau-fraiche-fragrance-wipes-variety-pack-pack-of-12) Independent fragrance brand nomaterra is known for its signature city-inspired scents, including those inspired by American destinations like Boston, Brooklyn, East Hampton and more. The brand's Fragrance Wipes are a convenient sampler pack for on-the-go use and highlight three of the brand's best-selling scents. The featured scents include Malibu, Miami and Oahu with each sold in a medley of 12 wipes per pack. While scented wipes have been around for many years, nomaterra's Fragrance Wipes highlight its unique and [artisanal product range](https://www.trendhunter.com/trends/scent-wardrobe-sample-set). While the brand's Malibu fragrance is highlights honeysuckle, Miami brings orange blossom notes into the spotlight and Oahu highlights floral gardenia. Ideal for luxury lovers who are traveling or [on the go](https://www.trendhunter.com/trends/fragrance-oil-rollerballs), these fragrance wipes fuse quality with convenience and make self care easy wherever you are. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Artisanal Fragrance Wipes:** There is a growing trend for artisanal fragrance wipes, created as a hybrid between convenience and the desire for unique, high-quality products on-the-go. - **Signature City-inspired Scents:** Fragrance companies have an opportunity to create signature scents for cities worldwide, tapping into the desire for a sense of place and local experiences among consumers. - **Convenience and Self-care:** As consumers prioritize convenience and self-care, companies can offer innovative products that combine these two elements, such as fragrance wipes for on-the-go use. ### Industries Being Reshaped - **Fragrance:** Fragrance companies can innovate by creating unique, city-inspired scents for customers, as well as offering convenient products like fragrance wipes for travel and on-the-go use. - **Travel and Tourism:** Travel and tourism companies can partner with fragrance brands to offer signature scents for their destinations, helping guests connect with the local culture and create memorable experiences. - **Personal Care:** Personal care companies can expand their portfolios by creating convenient products such as fragrance wipes that can be used on-the-go, meeting the demand for self-care while also providing added value for customers. ## Related on Trend Hunter - [Mini Vacation Fragrances](https://www.trendhunter.com/trends/kayali-vacay-in-a-bottle.md) - [Skincare-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/noshinku.md) - [Travel-Friendly Sensorial Sets](https://www.trendhunter.com/trends/kai-travel-set.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Mood-Boosting Body Mists](https://www.trendhunter.com/trends/power-essence.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Portable Roll-On Fragrances](https://www.trendhunter.com/trends/fragrance-oil-rollerballs.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)