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# Camouflaged Skateboard Ramps
These Nomad Skateboards Ramps Are Nearly Invisible in the City

By Laura McQuarrie | Published 2014-02-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nomad-skateboards
References: [creativecriminals](http://creativecriminals.com/outdoor/nomad-invisible-ramps/) & [nomadskateboards](http://www.nomadskateboards.com/)

Nomad Skateboards set up an interesting campaign, encouraging skateboarders to "take your city back." Although [skateboarding](https://www.trendhunter.com/trends/saved-by-skateboarding) is not an illegal activity, it is sometimes discouraged by the police, security personnel and as Nomad Skateboards puts it, "boring people."

To help skateboarders skating, three ramps were set up and then covered with a [photo print of its surroundings](https://www.trendhunter.com/trends/outdoor-advertising-campaign), [completely camouflaging](https://www.trendhunter.com/trends/skylrk-camo) it if you were to look at it straight on. Even though the ramps can still be detected from other angles, from that one sweet spot, the illusion of a skateboarder travelling up a seemingly non-existant ramp is quite something to behold. As well, the sides of the ramps are printed with the Nomad Skateboards logo, which is a pretty neat way to get its message out to skateboarders who just want to do their thing.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 26% | Activity: 68% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Disguised Urban Installations:** Creating camouflaged structures or installations within urban environments to promote interaction and creativity while avoiding conflict with authorities.
- **Immersive Illusionary Art:** Using visual tricks and illusions to create immersive experiences that engage and captivate viewers.
- **Guerrilla Marketing Tactics:** Utilizing unconventional and unexpected marketing strategies to effectively reach targeted audiences

### Industries Being Reshaped

- **Skateboarding:** Exploring innovative designs and structures for skateboarding ramps that blend seamlessly into urban surroundings.
- **Public Art:** Implementing hidden or disguised installations as a form of interactive public art, adding intrigue and surprise to city landscapes.
- **Outdoor Advertising:** Leveraging illusionary techniques in advertising campaigns to create memorable and attention-grabbing experiences for consumers.

## Related on Trend Hunter

- [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md)
- [Elevated Urban Skate Venues](https://www.trendhunter.com/trends/aan-architects.md)
- [Skateable Pyramid Art Installations](https://www.trendhunter.com/trends/playlab.md)
- [Nature-Inspired Rooftop Skateparks](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark.md)
- [Backpack-Adhering Skateboards](https://www.trendhunter.com/trends/magnetic-skateboard.md)
- [Optical Illusion Invisibility Boards](https://www.trendhunter.com/trends/invisibility-shield.md)
- [Sloped Timber Skate Ramps](https://www.trendhunter.com/trends/rampitecture.md)
- [Mixed-Reality Skateboarding Apps](https://www.trendhunter.com/trends/skatrix-pro.md)
- [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md)
