# Travel-Inspired Beauty Brands Nomad Cosmetics' Palettes are Inspired By Global Destinations By Laura McQuarrie | Published 2019-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nomad-cosmetics References: [travelandleisure](https://www.travelandleisure.com/style/beauty/nomad-cosmetics-amazon) & [nomadcosmetics](https://nomadcosmetics.com/collections/new) Nomad Cosmetics was created by a husband and wife team that's just as passionate about travel as they are about beauty. The pair travels and develops each one of its unique palettes on location, resulting in products inspired by cities like Berlin, Sydney and more. Two of the newest additions to the brand's range of [travel-inspired beauty products](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection) are the Tokyo [Harajuku Palette](https://www.trendhunter.com/trends/sidewinder-96-id) and the Marrakesh Medina Palette, which boast entirely different color stories and packaging. While the Tokyo Harajuku Palette is full of [bright, highly pigmented eyeshadows](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) and multi-chrome toppers infused with camellia Japonica oil, the Marrakesh Medina Palette boasts matte and shimmer shades that are infused with lustrous argan oil for a crease-free effect. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Travel-inspired Beauty Palettes:** Disruptive innovation opportunity: Develop beauty palettes inspired by different global destinations to offer customers a unique and immersive beauty experience. - **Location-based Product Development:** Disruptive innovation opportunity: Create products by incorporating the local elements and culture of a destination, providing customers with an authentic and personalized beauty experience. - **Global Color Stories:** Disruptive innovation opportunity: Curate palettes with colors that represent the diverse cultures and trends found in different global destinations, allowing customers to experiment with unique and unconventional shades. ### Who This Affects Most - **Beauty:** Disruptive innovation opportunity: Introduce travel-inspired beauty products that leverage the growing interest in experiential and personalized beauty experiences. - **Travel:** Disruptive innovation opportunity: Collaborate with travel brands to create beauty products that capture the essence of different destinations, offering travelers a transformative beauty experience. - **Cosmetics:** Disruptive innovation opportunity: Incorporate location-specific ingredients and packaging designs into cosmetic products, providing customers with a sense of connection to different global destinations. ## Related on Trend Hunter - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md) - [Self-Care Travel Capsules](https://www.trendhunter.com/trends/rare-beauty-bis.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md)