# Urban Knit Cutouts The NOMA Editorial for The Ones To Watch is Crocheted Chic By Jana Pijak | Published 2011-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/noma-editorial-for-the-ones-to-watch References: [theones2watch](http://www.theones2watch.com/newwave/7139) & [grantyoshino.tumblr](http://grantyoshino.tumblr.com/post/14629274754/noma-han-red-citizen-for-the-ones-2-watch) The '[NOMA](https://www.trendhunter.com/trends/home-collection-1)' editorial for The Ones To Watch stars male model Noma Han. The edgy pictorial lensed by photographer Grant Yoshino features [avant-garde knitwear designs](https://www.trendhunter.com/trends/hm-x-glenn-martens) with distinctive pieces that serve as memorable statement pieces. The edgy editorial, styled by Steven Oo showcases dynamic knitwear in a multitude of silhouettes and eye-catching designs. Noma sports voluminous, fringed, deconstructed and cut-out knits that are white in colour. These [crocheted creations](https://www.trendhunter.com/trends/wool-knit) are paired with classically tailored menswear and suited separates. The avant-garde shoot showcases knits in a new way seldom seen before, serving as main ensembles, statement pieces and as imaginative accessories. This memorable editorial is shot against a gritty urban backdrop with rooftop and city-side captures that are memorable and angelic in their prominently white wardrobe styling. The 'NOMA' editorial for the Ones to Watch is the epitome of cool. Image Credit: Grant Yoshino ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Dynamic Knitwear:** Opportunities for designers to create knitwear in a multitude of silhouettes and eye-catching designs that serve as memorable statement pieces. - **Deconstructed Knits:** Opportunities for innovators to invent new techniques and styles in deconstructed knits, using unconventional yet trendy fabrics. - **Knitwear as Accessories:** Opportunities for designers to use knitwear as imaginative accessories that can elevate any ensemble to the next level. ### Sectors Adopting This - **Fashion Industry:** Innovators in the fashion industry can explore new ways of creating dynamic and deconstructed knitwear and using it as an accessory to elevate their collections. - **Textile Industry:** Innovators in the textile industry can create unconventional fabrics that can be used in deconstructed knitwear designs, thus paving the way for a new wave of knitwear in fashion. - **Photography Industry:** Opportunities for photographers to showcase the edgy urban backdrop for their pictorial, allowing models to showcase not only their outfits, but also the cityscapes in an angelic manner. ## Related on Trend Hunter - [Fall Textile Fashion](https://www.trendhunter.com/trends/home-collection-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Collaborative Hand-Knit Streetwear](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)