# Special Ops Style The Nom de Guerre FW10 Collection Means Business By Meghan Young | Published 2010-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nom-de-guerre-fw10 References: [swipelife](http://swipelife.com/2010/08/02/nom-de-guerre-fallwinter-2010-collection/) & [nomdeguerre.net](http://www.nomdeguerre.net/) The Nom de Guerre FW10 collection is making it a mission to turn our [men into mean machines](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection), and I have no objections whatsoever. An intriguing lookbook, its [Military Special Forces concept](https://www.trendhunter.com/trends/test-product-exchange-service) is simply intriguing. Entitled 'Countdown to Violence,' the Nom de Guerre FW10 lookbook is specifically influenced by the fictional work, 'The Melancholy of Resistance,' according to Swipe Life. Overflowing with [black and grays and layers](https://www.trendhunter.com/trends/andwander-fw25), this is a line with which guys can't go wrong. If the Nom de Guerre FW10 lookbook somehow hasn't won you over, the [video](http://www.nomdeguerre.net/lookbook/fw10_video/) certainly will. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 39% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Special Ops Style:** Disruptive innovation opportunity: Create a line of clothing inspired by military special forces, targeting men who want a tough and stylish look. - **FW10 Collection:** Disruptive innovation opportunity: Develop a collection of fashion items for men that incorporates the colors black and gray, with layered designs. - **Military Special Forces Concept:** Disruptive innovation opportunity: Introduce a line of products or services that are influenced by the military special forces, appealing to consumers who value strength and precision. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate military-inspired elements into fashion designs, targeting a niche audience of men who appreciate a bold and rugged style. - **Film and Literature:** Disruptive innovation opportunity: Collaborate with popular fictional works, such as 'The Melancholy of Resistance,' to create inspired collections or merchandise that tap into the imagination of fans. - **Video Production:** Disruptive innovation opportunity: Produce engaging videos that showcase the unique features of a brand or collection, capturing the attention of potential customers. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Fall Textile Fashion](https://www.trendhunter.com/trends/home-collection-1.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md)