# Chic Grandma Sandals Nom & Ada is a Bicontinental Fashion Company By Meghan Young | Published 2011-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nom-ada References: [coolhunting](http://www.coolhunting.com/style/nomada.php) & [nomandada.bigcartel](http://www.nomandada.bigcartel.com/) You might not want to ever be caught wearing your beloved [grandmother's sandals](https://www.trendhunter.com/trends/grandmas-couch-2), but they do have something going for them, and that's what Nom&Ada have decided to focus on. By updating the look, they've created an uber-[comfortable-looking shoe](https://www.trendhunter.com/trends/sandal-designs) that has both a homely and hipster look to it. The label's name, Nom&Ada comes from its founders: the "nomadic" Rie Sawai in Tokyo, Japan and the "adaptable" Kimy Andrade in Portland, Oregon. The brand's sandals are as nomadic and adaptable as its creators. Although they met at [Parsons](https://www.trendhunter.com/trends/digital-fashion-course) in New York City, Sawai and Andrade actually have a bicontinental business arrangement that is tough but also yields a lot of unique benefits. Considering the Nom&Ada sandals, their distance must work. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 55% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Comfortable Chic:** Opportunity to create stylish and comfortable footwear that combines a homely and hipster look. - **Bicontinental Collaboration:** Opportunity to explore the benefits of a business arrangement that spans across continents. - **Updating Tradition:** Opportunity to update and modernize traditional fashion items, like grandmother's sandals. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to create comfortable and stylish footwear. - **E-commerce:** Opportunity for online retailers to tap into the demand for unique and fashionable sandals. - **Sustainable Fashion:** Opportunity to create sustainable and eco-friendly versions of grandmother's sandals. ## Related on Trend Hunter - [Timeless Travel-Inspired Footwear](https://www.trendhunter.com/trends/sandal-collection.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Minimalist Travel Sandals](https://www.trendhunter.com/trends/gewls-chiara-sandal.md) - [Comfort-Focused Fashion Slides](https://www.trendhunter.com/trends/gen-n-project.md) - [Grandma-Inspired Sneaker Releases](https://www.trendhunter.com/trends/grandmas-couch-2-rivalry-lo.md) - [Functional Mermaid-Inspired Sandals](https://www.trendhunter.com/trends/z1-design.md) - [Stylish Slide Designs](https://www.trendhunter.com/trends/stylish-slide.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md)