# Pre-Mixed Vodka Spritzers Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment By Laura McQuarrie | Published 2014-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nola References: [blowcreative](http://www.blowcreative.co.uk/news/2014/06/introducing-nola) & [nola](http://www.nola.com/drink/index.ssf/2014/06/diageo_creates_nola_spritz_for.html) Nola was developed as a new brand by [Diego](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur) and Blow Creative, launched as a line of [vodka spritzer drinks](https://www.trendhunter.com/trends/vodka-refreshers) that would appeal specifically to women, giving wine a run for its money. The ready-to-serve drinks come in both canned and bottled varieties, including fruity mixes of Raspberry & Elderflower and Watermelon & Strawberry flavors. Packaged in tall, slender bottles, Nola spritzers have a distinctive wine-like look to them, which was intentional to show how comparable the light, fruity drinks are to wine. However, the Nola vodka spritzers actually have about 35% fewer calories than a glass of Pinot Grigio, as well as [less alcohol by volume](https://www.trendhunter.com/trends/lowerabv-drinks), making the drinks highly appealing for social gatherings and casual get-togethers on weeknights. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pre-mixed Alcoholic Beverages:** Opportunity for innovative brands to create ready-to-serve alcoholic drinks that cater to specific consumer preferences. - **Health-conscious Alcoholic Drinks:** Potential for developing low-calorie and lower-alcohol alternatives to traditional alcoholic beverages. - **Convenient Packaging for Alcohol:** Demand for alcoholic beverages packaged in convenient formats, such as cans and tall, slender bottles. ### Where This Applies - **Alcoholic Beverage Manufacturers:** Opportunity for established alcohol companies to create pre-mixed spritzers and other innovative ready-to-serve drinks. - **Beverage Packaging:** Potential for beverage packaging companies to design and produce convenient packaging formats tailored for alcoholic drinks. - **Health Food and Beverage:** Demand for health-conscious alcoholic drinks opens avenues for health food and beverage companies to develop and distribute low-calorie and lower-alcohol options. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Hard Soft Drink Refreshments](https://www.trendhunter.com/trends/bottlegreen-vodka-spritz.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)