# Fried Chicken Chain Merch Popeyes Has Launched a New ‘NOLA STRONG’ Meal And Apparel By Katherine Pendrill | Published 2020-04-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/nola-strong References: [chewboom](https://www.chewboom.com/2020/04/21/popeyes-launches-new-nola-strong-meal-and-apparel-nationwide/) & [businesswire](https://www.businesswire.com/news/home/20200421005201/en/Popeyes%C2%AE-Restaurants-Launch-NOLA-STRONG-MEAL-Proceeds) To support the city and people of New Orleans during the COVID-19 pandemic, [Popeyes](https://www.trendhunter.com/trends/popeyes-festive-menu) has just created a charitable NOLA STRONG meal and apparel. New Orleans is Popeyes' hometown and it also happens to be one of the cities hardest hit by COVID-19. Now the fried chicken chain wants to give back by selling a special meal and branded merch. The NOLA STRONG meal is available through the Popeyes app and consists of 12 pieces of [Popeyes fried chicken](https://www.trendhunter.com/trends/slim-chickens-and-no-kid-hungry), two classic side dishes, and six biscuits. The meal also comes with a NOLA STRONG-branded t-shirt and hat as part of the purchase. 100% of the proceeds from the sales of this meal and merch will be donated to the [Second Harvest Food Bank](https://www.trendhunter.com/trends/honey-donation), which feeds families in need. In addition to donations from the sale of its new meal, Popeyes is also making a donation to Feed the Front Line NOLA, which is helping to feed the New Orleans community. Image Credit: *Popeyes.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Meal and Apparel:** Popeyes' NOLA STRONG meal and merch sales donate 100% of proceeds to the Second Harvest Food Bank. - **Supporting Local Communities:** Popeyes donates to Feed the Front Line NOLA to help feed the New Orleans community. - **Brand Collaboration for a Cause:** Popeyes partners with the Second Harvest Food Bank and Feed the Front Line NOLA to provide relief during the pandemic. ### Sectors Adopting This - **Fast Food:** Fast food chains can explore charitable initiatives like special meals and branded merch to support local communities. - **Food and Beverage:** The food and beverage industry can collaborate with nonprofit organizations to create unique promotional campaigns for a charitable cause. - **Apparel and Merchandise:** Brands can team up with restaurants to create exclusive merchandise that supports a charitable organization. ## Related on Trend Hunter - [Festive QSR Chicken Menus](https://www.trendhunter.com/trends/popeyes-festive-menu.md) - [Online-Only Value Meals](https://www.trendhunter.com/trends/big-box-combo.md) - [Cost-Conscious QSR Family Meals](https://www.trendhunter.com/trends/popeyes-family-feast-meal.md) - [Tequila-Themed QSR Meals](https://www.trendhunter.com/trends/tequila-don-julio-1.md) - [Low-Cost Seasonal QSR Meals](https://www.trendhunter.com/trends/festive-family-box.md) - [New Orleans-Inspired Wings](https://www.trendhunter.com/trends/saucin.md) - [Inflation-Alleviating Fast-Food Meals](https://www.trendhunter.com/trends/5-for-699.md) - [Extra-Saucy Fried Chicken Menus](https://www.trendhunter.com/trends/popeyes-saucin.md) - [App-Only Fried Chicken Meals](https://www.trendhunter.com/trends/popeyes-699-big-box.md)