# Social Networking Smartphones Nokia Surge Makes the World a Much Smaller Place By Andrew Robichaud | Published 2009-07-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-surge References: [engadget](http://www.engadget.com/2009/07/13/nokias-surge-official-on-atandt-ships-july-19-for-79-99/) & [engadgetmobile](http://www.engadgetmobile.com/2009/07/01/video-nokia-6790-surge-mako-gets-a-qik-onto-the-small-screen/) Social networking exploded onto the scene with more force than an atom bomb and now everybody is trying to get a piece. [Nokia](https://www.trendhunter.com/trends/nokia-g300) has cornered a piece of the pie wit the Nokia Surge smartphone due out at the end of July. The Nokia Surge is completely geared toward social networking with a QWERTY keyboard, flash capabilities and a pre-installed program that focuses on easy updates of [Facebook](https://www.trendhunter.com/trends/noplace-app) and [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget). AT&T has thrown in their little networking schemes (AT&T is the mobile carrier for the Surge) with AT&T Navigator and AT&T Video Share. The Nokia Surge comes in at a whopping $79.99 after a rebate. All you Twitterers and Facebookers, GO NUTS! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Social Networking Smartphones:** Disruptive innovation opportunity: Developing smartphones with built-in features and programs that cater specifically to social networking. - **QWERTY Keyboards:** Disruptive innovation opportunity: Enhancing the usability of smartphones by integrating physical keyboards for easier typing. - **Mobile Carrier Networking Schemes:** Disruptive innovation opportunity: Collaborating with mobile carriers to create unique networking features and programs for smartphones. ### Where This Applies - **Smartphone Manufacturing:** Disruptive innovation opportunity: Incorporating social networking functionalities into smartphones to attract tech-savvy consumers. - **Wireless Telecommunications:** Disruptive innovation opportunity: Partnering with smartphone manufacturers to develop tailored networking services and features for mobile carriers. - **Social Media Platforms:** Disruptive innovation opportunity: Building strategic partnerships with smartphone manufacturers to optimize social networking experiences on mobile devices. ## Related on Trend Hunter - [Low-Cost Android-Powered Smartphones](https://www.trendhunter.com/trends/nokia-c12.md) - [Durable Adventurous Smartphone Models](https://www.trendhunter.com/trends/nokia-xr21.md) - [Micro-Sized Smartphone Models](https://www.trendhunter.com/trends/nanophone.md) - [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md) - [Eco-Friendly Smartphones](https://www.trendhunter.com/trends/nokia-x30.md) - [Mindful Communication Smartphones](https://www.trendhunter.com/trends/clicks-communicator.md) - [Debut Finnish Mobile Phones](https://www.trendhunter.com/trends/hmd-pulse.md) - [Satellite Communication Smartphone Accessories](https://www.trendhunter.com/trends/hmd-offgrid.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md)