# Revolutionizing Mobile User Interface Nokia People First By Ayman | Published 2008-05-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-people-first References: [behance.net](http://www.behance.net/Gallery/People-First/90305) & [pressbulletinboard.nokia](http://pressbulletinboard.nokia.com/tag/people-first-concept/) [Nokia's](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept) **People First** concept takes three human universals of the way people think about communication – time, lists, and people – to inspire and examine [new user interface ideas](https://www.trendhunter.com/trends/blank-spaces-app). *People First* is part of “Homegrown”, a long term research project that explores more [sustainable mobile phone choices](https://www.trendhunter.com/trends/kompakt). People First's navigation is shallow with minimum use of metaphors and abstractions (folders, applications, etc...) Your personal history of events in maintained in a singular vertical list settling over time, with new content being added at the top of the list. One interesting fact about *People First* is that Nokia is "encouraging personalization, hacking, and entrepreneurial ventures with widgets support, accessible native programming language (as simple as html) and freely available hardware and software specifications." Check out another design from the Nokia *Homegrown* project: ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **People-first Mobile UI:** Designing mobile user interface based on human universals of time, lists, and people for a shallow navigation experience presents an opportunity for disruptive innovation in mobile UI/UX design. - **Minimalistic UI Design:** Emphasizing minimum use of metaphors and abstractions in mobile user interface design for a more simplistic approach provides an opportunity for disruptive innovation in UI design. - **Personalized Mobile Experience:** Encouraging personalization, hacking, and entrepreneurial ventures in mobile software development through accessible native programming language and freely available hardware and software specifications presents an opportunity for disruptive innovation in mobile app development. ### Sectors Adopting This - **Mobile App Development:** Mobile app development companies can leverage People-First mobile UI design and minimalistic UI design approaches to create a truly unique mobile experience for their users. - **Mobile Device Manufacturing:** Mobile device manufacturers can explore the use of People-First design and personalized mobile experiences to create mobile devices that cater to the individual needs and preferences of their users. - **User Experience/interface Design:** Innovative designers can develop new designs for mobile user experiences and interfaces that focus on human universals and minimalistic design choices for a more personalized and user-friendly experience. ## Related on Trend Hunter - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Rotating Button Panel Smartphones](https://www.trendhunter.com/trends/phone-one.md) - [Tactical Smartphone Accessories](https://www.trendhunter.com/trends/pui-series.md) - [Tactile Smart Home Devices](https://www.trendhunter.com/trends/from-design-concept.md) - [Retro-Futuristic Cellphone Designs](https://www.trendhunter.com/trends/noka-7610-5g.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Modernized Retro Cellphones](https://www.trendhunter.com/trends/nokia-6310.md)