# Virtual Reality Cameras The Nokia Ozo Captures 360 Degree Audio and Video Used for Virtual Reality By Ady Floyd | Published 2015-07-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-ozo References: [mashable](http://mashable.com/2015/07/28/nokia-virtual-reality-camera/) & [theverge](http://www.theverge.com/2015/7/28/9064499/nokia-vr-camera-ozo) The [Nokia](https://www.trendhunter.com/trends/3gpp-immersive) Ozo is a technologically advanced camera that was recently unveiled to the public. This fascinating camera is a sphere that captures 360 degrees of both audio and video recordings. The ultimate goal for this camera is to be used to create and shoot virtual reality programming. A key aspect of the Nokia Ozo is that it can create [virtual reality experiences in real time](https://www.trendhunter.com/trends/teleport-by-varjo). Through the use of live monitors, directors can view footage as it's being filmed. It also uses a rapid playback feature that can render low resolution video for almost intimidate playback. While the device seems appealing to many users, it will only be available for those who can afford to spend an estimated five figure sum of money on the device. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Virtual Reality Programming:** Opportunity to create immersive and interactive virtual reality experiences using 360-degree audio and video technology. - **Real-time Virtual Reality:** Potential to capture and view virtual reality content in real-time, enabling directors to monitor and adjust footage while filming. - **Affordable 360-degree Recording:** Growing demand for more accessible and affordable 360-degree audio and video recording technology for virtual reality applications. ### Who This Affects Most - **Film and Television:** Disruptive innovation opportunity to revolutionize storytelling in film and television through immersive virtual reality experiences. - **Gaming:** Opportunity to enhance gaming experiences by integrating real-time virtual reality technology using 360-degree audio and video recordings. - **Advertising and Marketing:** Potential to create compelling and interactive virtual reality advertising campaigns by utilizing the immersive capabilities of 360-degree audio and video technology. ## Related on Trend Hunter - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [Professional VR-Ready Camera Systems](https://www.trendhunter.com/trends/8k-vr-camera.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md) - [Miniature Spatial Cameras](https://www.trendhunter.com/trends/ursa-cine-immersive.md) - [3D Streaming Camera Models](https://www.trendhunter.com/trends/acer-spatiallabs-stereo-eyes.md) - [Pocket-Sized 3D Cameras](https://www.trendhunter.com/trends/qoocam-ego.md) - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [Hyper High-Resolution Cameras](https://www.trendhunter.com/trends/hyper-highresolution-camera.md) - [Affordable Spatial Camera Lenses](https://www.trendhunter.com/trends/rfs78mm-f4-stm-dual.md)